Advanced Certificate in Lead Generation & Customer Journey Automation

Name: Advanced Certificate in Lead Generation & Customer Journey Automation
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The Advanced Certificate in Lead Generation & Customer Journey Automation is a comprehensive course designed to equip learners with essential skills for modern marketing. This certification focuses on lead generation strategies, marketing automation tools, and customer journey optimization, making it highly relevant in today's data-driven industry.

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AboutThisCourse

In an era where personalized customer experiences are paramount, this course is of great importance and high demand. It provides learners with the knowledge and practical skills to create effective lead generation campaigns, automate marketing workflows, and analyze customer behavior to deliver personalized experiences. By the end of this course, learners will be able to design and implement advanced lead generation strategies and customer journey automation plans, thereby significantly enhancing their career advancement opportunities in marketing, sales, and customer success roles.

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CourseDetails

• Advanced Lead Generation Strategies & Techniques
• Understanding Customer Journey Mapping
• Multi-Channel Lead Generation Campaigns
• Implementing Marketing Automation Platforms
• Data-Driven Lead Scoring & Nurturing
• Personalization in Lead Generation & Customer Journey
• Measuring & Optimizing Lead Generation ROI
• Compliance with Data Privacy Regulations
• Sales & Marketing Alignment for Effective Lead Handoff

CareerPath

The Advanced Certificate in Lead Generation & Customer Journey Automation is a valuable qualification for professionals seeking to excel in the UK's thriving marketing and sales landscape. This section focuses on the growing demand for experts in this field, featuring a 3D Google Charts pie chart to visualise the distribution of relevant roles. 1. Marketing Automation Specialist: These professionals focus on managing automated marketing campaigns and measuring their success. With a 30% share of the market, this role is in high demand as businesses aim to optimise their digital marketing efforts. 2. Lead Generation Manager: Managing lead generation strategies, these experts hold 25% of the market share. As businesses increasingly rely on digital lead generation, the demand for skilled professionals continues to grow. 3. Customer Journey Coordinator: Holding 20% of the market, these professionals ensure seamless customer experiences by coordinating marketing efforts across channels. This role is essential for businesses striving to build long-lasting customer relationships. 4. Data Analyst: Data analysts, with 15% of the market, interpret complex marketing and sales data to provide actionable insights. This role is crucial for businesses looking to make data-driven decisions and optimise their marketing strategies. 5. Salesforce Administrator: Completing the list, Salesforce administrators hold 10% of the market. These professionals manage CRM systems to streamline sales and customer service processes, ensuring businesses get the most out of their Salesforce investments. The 3D Google Charts pie chart provides a visual representation of the aforementioned roles, emphasising the importance of each position in the UK's lead generation and customer journey automation job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN LEAD GENERATION & CUSTOMER JOURNEY AUTOMATION

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London School of International Business (LSIB)

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05 May 2025

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