Executive Development Programme in Acquisition Marketing: Impactful

Name: Executive Development Programme in Acquisition Marketing: Impactful
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The Executive Development Programme in Acquisition Marketing is a crucial certificate course, designed to meet the growing industry demand for experts in this field. This programme focuses on impactful acquisition marketing strategies, empowering learners with the essential skills to drive customer engagement and revenue growth.

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AboutThisCourse

In today's competitive business landscape, acquisition marketing has become a key driver for organisational success. The course content covers essential topics such as customer journey mapping, data-driven marketing, omnichannel marketing, and marketing automation. These skills are highly sought after by employers, making this programme an excellent choice for professionals seeking career advancement. By enrolling in this course, learners will gain a comprehensive understanding of acquisition marketing, equipping them with the tools and techniques necessary to create effective marketing campaigns that drive customer acquisition and retention. By the end of the programme, learners will have acquired a powerful set of skills that will set them apart in the job market and enable them to make a significant impact in their organisations.

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CourseDetails

• Introduction to Acquisition Marketing: Understanding the basics, key concepts, and strategies of acquisition marketing.
• Customer Segmentation and Targeting: Identifying and targeting ideal customer segments through effective data analysis and market research.
• Multi-Channel Marketing Campaigns: Designing and implementing cross-channel marketing campaigns for improved customer engagement and acquisition.
• Marketing Metrics and Analytics: Measuring and analyzing marketing performance using essential metrics, KPIs, and data-driven insights.
• Content Marketing for Acquisition: Leveraging content marketing to attract, engage, and convert potential customers.
• Paid Advertising and Media Buying: Utilizing paid advertising channels and media buying strategies for efficient customer acquisition.
• Email Marketing and Automation: Building and managing effective email marketing campaigns and automation workflows.
• SEO and SEM for Business Growth: Optimizing search engine rankings, improving online visibility, and driving targeted traffic through SEO and SEM techniques.
• Influencer Marketing and Partnerships: Collaborating with influencers and strategic partners to expand reach, build trust, and acquire new customers.
• Customer Lifetime Value and Retention: Understanding the importance of customer lifetime value and implementing retention strategies to maximize ROI and long-term growth.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN ACQUISITION MARKETING: IMPACTFUL

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London School of International Business (LSIB)

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05 May 2025

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