Global Certificate in Digital Ads: Smarter Solutions

Name: Global Certificate in Digital Ads: Smarter Solutions
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The Global Certificate in Digital Ads: Smarter Solutions is a comprehensive course designed to empower learners with the essential skills needed to thrive in digital advertising. This course covers key topics including programmatic advertising, social media advertising, and search engine marketing, providing a well-rounded understanding of the digital ads landscape.

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AboutThisCourse

In today's digital-first world, the demand for skilled digital ads professionals is higher than ever before. By completing this course, learners will be well-positioned to meet this demand and advance their careers in this growing field. Throughout the course, learners will gain hands-on experience with the latest tools and technologies used in digital advertising. They will also have the opportunity to work on real-world projects, providing valuable experience and portfolio pieces to showcase to potential employers. Upon completion of the course, learners will receive a globally recognized certificate, demonstrating their expertise in digital ads and positioning them for success in this exciting and dynamic industry.

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CourseDetails

• Unit 1: Introduction to Digital Advertising
• Unit 2: Understanding the Digital Advertising Landscape
• Unit 3: Platforms for Digital Advertising: Primary & Secondary
• Unit 4: Building Effective Digital Ad Campaigns
• Unit 5: Targeting & Retargeting Strategies in Digital Advertising
• Unit 6: Measuring Success: Key Metrics in Digital Advertising
• Unit 7: A/B Testing & Optimization in Digital Advertising
• Unit 8: Mobile Advertising: Trends & Best Practices
• Unit 9: Video Advertising: Opportunities & Challenges
• Unit 10: Navigating Regulations & Privacy in Digital Advertising

CareerPath

The digital advertising landscape in the UK is seeing exponential growth with a wide range of roles and opportunities. To shed light on the current job market trends, we present a 3D pie chart featuring several prominent roles in this field. The data reflects the percentage distribution of these roles, offering valuable insights for those interested in pursuing a career in digital ads. - **Digital Advertising Specialist**: With a 35% share, these professionals are responsible for creating, managing, and optimizing digital advertising campaigns. They collaborate with clients to develop data-driven strategies, achieving high return on investment (ROI) through platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. - **SEO Specialist**: Securing 25% of the market, SEO specialists focus on optimizing websites and web content to improve search engine rankings. They ensure that the website is easily crawlable by search engines, follows best practices, and has quality backlinks to enhance organic traffic and visibility. - **PPC Specialist**: Holding 20% of the market, PPC (Pay-Per-Click) specialists manage and optimize paid advertising campaigns across various platforms. Their primary goal is to minimize cost-per-click (CPC) and maximize conversions, ensuring a high ROI for the client. - **Social Media Manager**: With a 15% share, social media managers oversee an organization's social media strategy. They create engaging content, manage online communities, and analyze performance metrics to optimize campaigns and increase brand awareness. - **Content Marketing Specialist**: Representing 5% of the market, content marketing specialists develop and curate high-quality content to attract and retain a target audience. They focus on understanding the audience's needs and interests, creating valuable content that drives traffic, engagement, and conversions. In this competitive and dynamic industry, having the right skill set is crucial for success. Industry-relevant certifications, such as the Global Certificate in Digital Ads, can help professionals stay ahead in the race by providing a comprehensive education in digital advertising strategies, tools, and best practices.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN DIGITAL ADS: SMARTER SOLUTIONS

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London School of International Business (LSIB)

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05 May 2025

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