Professional Certificate Digital Marketing Strategy: Integrated Campaigns

Name: Professional Certificate Digital Marketing Strategy: Integrated Campaigns
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The Professional Certificate in Digital Marketing Strategy: Integrated Campaigns is a crucial course designed to empower learners with the skills needed to thrive in today's digital marketing landscape. With the ever-increasing demand for digital marketing professionals, this course provides a competitive edge by teaching learners how to create and implement integrated marketing campaigns that drive results.

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AboutThisCourse

Through this program, learners gain expertise in data-driven marketing, customer relationship management, content strategy, and social media marketing. By equipping learners with these essential skills, this course prepares them for various roles in digital marketing, including marketing manager, digital strategist, and content marketing specialist. By earning this Professional Certificate, learners demonstrate their commitment to staying updated on the latest digital marketing trends and their ability to leverage integrated campaigns to achieve business objectives.

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CourseDetails

• Unit 1: Introduction to Digital Marketing Strategy
• Unit 2: Understanding the Customer Journey
• Unit 3: Developing Integrated Marketing Campaigns
• Unit 4: Search Engine Optimization (SEO)
• Unit 5: Pay-Per-Click (PPC) Advertising
• Unit 6: Social Media Marketing Strategy
• Unit 7: Content Marketing & Storytelling
• Unit 8: Email Marketing: Best Practices & Trends
• Unit 9: Measuring & Analyzing Digital Marketing Campaigns
• Unit 10: Emerging Trends in Digital Marketing Strategy

CareerPath

The digital marketing industry is constantly evolving, and having an integrated campaigns approach is becoming increasingly important. The above 3D pie chart represents the job market trends for various digital marketing roles in the UK. Digital Marketing Specialist roles take up the largest portion of the market, accounting for 45% of the jobs. SEO Specialists follow closely behind, representing 25% of the job openings. Content Marketing Specialists and Social Media Managers share the remaining 20% and 10% respectively. PPC Specialists hold the smallest share, with 5% of the job market. As businesses increasingly rely on digital marketing strategies, the demand for professionals with these skillsets continues to grow. Companies are investing more resources into integrated campaigns that leverage search engine optimization, content marketing, social media management, and pay-per-click advertising. This, in turn, creates ample opportunities for professionals looking to advance their careers in digital marketing.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE DIGITAL MARKETING STRATEGY: INTEGRATED CAMPAIGNS

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London School of International Business (LSIB)

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05 May 2025

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