Executive Development Programme in PR: Data for Decisions

Name: Executive Development Programme in PR: Data for Decisions
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The Executive Development Programme in PR: Data for Decisions certificate course is a powerful learning opportunity for PR professionals seeking to advance their careers. This programme emphasizes the critical role of data-driven decision making in modern public relations, bridging the gap between PR and data analytics.

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AboutThisCourse

In an era where businesses demand data-backed insights, this course is increasingly important for PR practitioners to stay competitive and relevant. Learners will gain essential skills in data analysis, strategic communication, and PR measurement, enabling them to make informed decisions and deliver impactful campaigns. By enrolling in this course, professionals will not only enhance their expertise but also demonstrate their commitment to staying ahead in the evolving PR landscape. This investment in professional development will empower learners to drive successful PR strategies, contribute to business growth, and position themselves as data-savvy leaders in their organizations.

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CourseDetails

• Data Analysis for PR Executives
• PR Metrics and KPIs
• Data Visualization Techniques
• Utilizing PR Software & Tools
• Audience Segmentation & Targeting
• Stakeholder Communication & Reporting
• Crisis Management & Data-Driven Decision Making
• Social Media Analytics for PR
• Ethics in Data-Driven PR

CareerPath

According to our latest Executive Development Programme in PR: Data for Decisions report, PR roles are evolving and there is a growing demand for professionals with data-driven decision-making skills. In the UK, Public Relations Directors take up 15% of the PR job market, with their average salary ranging between £70,000 to £110,000 per annum. These professionals are expected to develop and implement PR strategies, manage communication crisis, and coordinate with various departments. The PR Manager role comes in second, accounting for 25% of the job market. With salaries ranging from £40,000 to £70,000, PR Managers are responsible for managing PR teams, creating PR campaigns, and coordinating with clients and media. PR Specialists represent 30% of the PR job market, with an average salary between £30,000 and £50,000. These professionals focus on executing PR campaigns, creating content, and managing social media platforms. The PR Coordinator role takes up 20% of the PR job market, with an average salary ranging from £20,000 to £35,000. PR Coordinators assist in the implementation of PR strategies, manage event logistics, and coordinate with external vendors. Lastly, PR Assistants account for 10% of the PR job market, with an average salary between £15,000 and £25,000. PR Assistants support the PR team in administrative tasks, media monitoring, and content creation. The demand for data-driven decision-making skills in the PR industry is increasing, making it essential for professionals to stay updated with the latest trends and acquire the necessary skills for success in the field. In this constantly changing landscape, we ensure that our programme remains relevant and provides students with the latest industry insights.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN PR: DATA FOR DECISIONS

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London School of International Business (LSIB)

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05 May 2025

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