Certificate Content Marketing: Content Strategy Development

Name: Certificate Content Marketing: Content Strategy Development
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The Certificate Content Marketing: Content Strategy Development course is a comprehensive program designed to meet the growing industry demand for content strategists. This course emphasizes the importance of creating and implementing effective content strategies that align with business goals and engage target audiences.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills in content research, planning, creation, and measurement. They will also learn how to create and manage a content marketing calendar, optimize content for search engines, and use data to inform content decisions. These skills are vital for career advancement in marketing, communications, and digital media fields. According to the Content Marketing Institute, 87% of B2B marketers say they use content marketing to engage audiences and generate leads. As a result, there is significant demand for professionals who can develop and execute effective content strategies. By completing this course, learners will be well-positioned to meet this demand and advance their careers in content marketing.

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CourseDetails

• Content Strategy Development
• Understanding Target Audience
• Setting Content Goals and KPIs
• Conducting Content Audits and Gap Analysis
• Content Planning and Calendar Creation
• Content Creation and Curation
• Content Distribution and Promotion
• Content Measurement and Analysis
• Content Strategy Optimization

CareerPath

The Content Strategy Development field within Certificate Content Marketing encompasses a variety of roles. The most prominent role is that of the Content Strategist, commanding 60% of the job openings. Content Marketing Specialists make up 30% of the job market, and Content Marketing Managers account for the remaining 10%. In terms of salary ranges, the average Content Strategist salary in the UK is around £35,000 to £50,000 per year, while Content Marketing Specialists earn between £25,000 and £40,000. Content Marketing Managers typically receive a salary between £35,000 and £60,000, depending on the size and type of the company. Skill demand is high in this sector, with recruiters seeking professionals who possess advanced skills in content strategy, content creation, search engine optimization (SEO), social media marketing, and analytics.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
NotRegulatedAuthorized
ComplementaryFormalQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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CERTIFICATE CONTENT MARKETING: CONTENT STRATEGY DEVELOPMENT

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London School of International Business (LSIB)

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05 May 2025

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