Global Certificate in Marketing Analytics: Power BI Integration

Name: Global Certificate in Marketing Analytics: Power BI Integration
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The Global Certificate in Marketing Analytics: Power BI Integration is a comprehensive course that equips learners with essential skills for career advancement in the marketing industry. This course emphasizes the importance of data-driven decision making and the role of Power BI in marketing analytics.

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AboutThisCourse

In today's digital age, businesses rely heavily on data to drive their marketing strategies. The ability to analyze and interpret large data sets is a highly sought-after skill, and this course provides learners with the tools and techniques to do just that. Throughout the course, learners will gain hands-on experience with Power BI, a leading data visualization tool used by businesses worldwide. They will learn how to integrate Power BI with marketing platforms, create interactive dashboards, and visualize data in a way that drives actionable insights. By earning this certification, learners will demonstrate their expertise in marketing analytics and Power BI integration, making them highly valuable to potential employers. This course is an excellent opportunity for marketers to enhance their skills and stay ahead in the ever-evolving marketing landscape.

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CourseDetails

• Introduction to Marketing Analytics
• Overview of Power BI Integration
• Setting up Power BI for Marketing Analytics
• Data Visualization in Power BI for Marketing
• Importing and Transforming Marketing Data in Power BI
• Utilizing DAX for Marketing Analysis
• Creating Dashboards for Marketing Insights
• Best Practices for Power BI Integration in Marketing Analytics
• Real-world Applications of Power BI in Marketing Analytics
• Advanced Power BI Techniques for Marketing Analytics

CareerPath

The Global Certificate in Marketing Analytics: Power BI Integration is a sought-after credential in today's data-driven business landscape. Organizations increasingly recognize the value of marketing analytics professionals who can derive valuable insights from data to optimize marketing strategies. In the UK, several roles are gaining traction in the marketing analytics field. This 3D pie chart highlights the demand for these positions: 1. Marketing Analytics Manager 2. Marketing Analytics Specialist 3. Data Scientist (Marketing Focus) 4. CRM Analyst 5. Digital Marketing Analyst The chart reveals that the Marketing Analytics Specialist role is the most in-demand, accounting for 35% of job opportunities. Meanwhile, the Marketing Analytics Manager position captures 22% of the market, demonstrating the need for experienced leaders in this area. By pursuing the Global Certificate in Marketing Analytics: Power BI Integration, professionals can enhance their skills and stand out in the competitive UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN MARKETING ANALYTICS: POWER BI INTEGRATION

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London School of International Business (LSIB)

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05 May 2025

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