Masterclass Certificate in Brand Management: Strategic Focus

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The Masterclass Certificate in Brand Management: Strategic Focus is a comprehensive course designed to equip learners with essential skills for career advancement in brand management. This course emphasizes the importance of strategic brand management in today's business landscape, where having a strong brand is crucial for success.

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AboutThisCourse

In this course, learners will gain a deep understanding of brand strategy, positioning, and architecture. They will also learn how to measure brand equity, manage brand portfolios, and leverage brand partnerships. With a focus on practical application, learners will have the opportunity to work on real-world brand management challenges. Given the increasing demand for skilled brand managers, this course provides learners with a competitive edge in the job market. By completing this course, learners will have demonstrated their ability to think strategically about brand management and will be well-prepared to take on leadership roles in this field.

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CourseDetails


• Brand Strategy Development
• Understanding Target Audiences and Market Segmentation
• Positioning and Differentiation in Brand Management
• Creating a Brand Identity: Logo, Color Palette, and Typography
• Brand Messaging and Storytelling
• Integrated Marketing Communications and Campaign Management
• Measuring Brand Equity and Performance Metrics
• Building and Managing Brand Partnerships and Alliances
• Crisis Management and Brand Protection Strategies
• Brand Innovation and Renewal: Keeping Brands Fresh and Relevant

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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MASTERCLASS CERTIFICATE IN BRAND MANAGEMENT: STRATEGIC FOCUS
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London School of International Business (LSIB)
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05 May 2025
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