Global Certificate in Lead Generation & Customer Journey Fundamentals

Name: Global Certificate in Lead Generation & Customer Journey Fundamentals
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The Global Certificate in Lead Generation & Customer Journey Fundamentals is a comprehensive course designed to empower learners with the essential skills needed to excel in today's data-driven marketing landscape. This course focuses on two critical areas: lead generation and customer journey mapping.

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AboutThisCourse

In the lead generation module, you'll learn how to identify, attract, and engage potential customers using various tactics and channels. The customer journey module will guide you through understanding and optimizing the customer experience from initial contact to post-purchase support. With a strong emphasis on practical application, this course is highly relevant to modern marketing roles, where mastering lead generation and customer journey strategies can significantly impact career growth. By completing this course, you'll be equipped with the skills and knowledge to drive successful marketing campaigns, improve customer satisfaction, and ultimately advance your career in this dynamic industry.

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CourseDetails

• Lead Generation Fundamentals
• Understanding Customer Journey
• Identifying Target Audience
• Multi-Channel Lead Generation Strategies
• Lead Nurturing and Qualification
• Measuring and Optimizing Lead Generation
• Data Privacy and Compliance in Lead Generation
• Customer Relationship Management (CRM) Systems
• Sales and Marketing Alignment for Lead Generation

CareerPath

The **Global Certificate in Lead Generation & Customer Journey Fundamentals** helps professionals excel in various roles, including Marketing Specialist, Sales Development Representative, Customer Success Manager, Demand Generation Manager, and Lead Generation Specialist. This section features a 3D pie chart that showcases the job market trends in the UK for these roles. The chart data is sourced from the latest available research, providing a comprehensive understanding of the industry's growth and demand for these positions. The 3D pie chart has been designed with a transparent background, allowing the content on the webpage to seamlessly blend with the visualization. The responsive chart adapts to different screen sizes by setting its width to 100%. The height is set to 400px to ensure optimal visibility and readability on various devices. The chart highlights the percentage of job opportunities for each role in the lead generation and customer journey field. This information will help aspiring professionals and current practitioners make informed decisions about career development and specialization. The 3D effect adds depth to the visualization, making it more engaging and easier to comprehend. To create the 3D pie chart, the google.visualization.arrayToDataTable method was used to define the chart data. The is3D option was set to true to give the chart its 3D appearance. The chart background was explicitly set to transparent, and the legend was positioned at the bottom to ensure easy interpretation. The legend's text style was also adjusted to match the webpage's color scheme. With a clear understanding of the job market trends for these roles, individuals can strategically plan their career paths in the lead generation and customer journey domain. The 3D pie chart provides a quick and easy way to grasp the distribution of job opportunities across these roles, making it an invaluable addition to this section.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN LEAD GENERATION & CUSTOMER JOURNEY FUNDAMENTALS

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London School of International Business (LSIB)

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05 May 2025

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