Executive Development Programme in Content & Sales: Leadership & Influence

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The Executive Development Programme in Content & Sales: Leadership & Influence certificate course is a comprehensive training program designed to meet the growing industry demand for skilled professionals who can create compelling content and drive sales growth. This course emphasizes the importance of leadership and influence in the context of content creation and sales strategies, empowering learners to become influential leaders in their respective fields.

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AboutThisCourse

As businesses increasingly rely on digital channels and content marketing to reach their target audiences, the need for professionals who can create engaging content and drive sales has never been greater. This course equips learners with essential skills in content creation, sales strategies, and leadership, providing a competitive edge in the job market. By completing this course, learners will be well-positioned to advance their careers and make meaningful contributions to their organizations.

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CourseDetails

• Executive Presence in Content and Sales – Understanding the importance of projecting confidence, authority, and authenticity in leadership roles, and how to effectively communicate these qualities through content and sales strategies.

• Building High-Performing Teams – Exploring best practices for creating, leading, and managing teams to achieve optimal results, including strategies for motivation, communication, and collaboration.

• Influencing Stakeholders – Developing the skills to effectively persuade and influence stakeholders, including customers, partners, and employees, through data-driven insights and compelling storytelling.

• Strategic Thinking and Decision-Making – Learning how to analyze market trends and competitive landscapes to make informed decisions, and how to develop and implement effective strategies to drive business growth.

• Change Management – Understanding the importance of adaptability and agility in leadership roles, and how to effectively manage change and transition within an organization.

• Crisis Leadership – Developing the skills to effectively lead and manage through crises, including strategies for communication, decision-making, and problem-solving.

• Inclusive Leadership – Exploring best practices for creating and maintaining inclusive workplaces, including strategies for diversity and inclusion, cultural competence, and bias awareness.

• Personal Branding and Reputation Management – Learning how to build and maintain a strong personal brand and reputation, including strategies for social media, networking, and public speaking.

• Ethics and Compliance – Understanding the importance of ethical leadership and compliance in business, including strategies for managing risk, maintaining integrity, and building trust with stakeholders.

CareerPath

Content & Sales: Leadership & Influence roles are essential in today's digital marketing landscape. These roles demand a thorough understanding of content strategies, sales enablement, and digital marketing. **Content Strategist** (20%): Content strategists develop and manage content marketing plans, aligning them with business goals and user needs. They're responsible for creating engaging, data-driven content that attracts and retains customers, driving profitable customer action. **Content Marketing Manager** (25%): Content marketing managers oversee the development and execution of content marketing strategies. They work closely with cross-functional teams to ensure brand consistency, develop creative content strategies, and measure success using relevant KPIs. **Sales Enablement Specialist** (30%): Sales enablement specialists focus on improving sales efficiency and effectiveness. They provide sales teams with the necessary content, tools, and training to engage buyers effectively, driving revenue growth. **Digital Sales Manager** (25%): Digital sales managers lead sales teams in digital marketing channels. They develop and execute sales strategies, monitor sales performance, and identify growth opportunities to exceed revenue targets. The above 3D pie chart, designed using Google Charts, provides a visual representation of the aforementioned roles. The transparent background and is3D option set to true give the chart a dynamic and engaging appearance. The chart adapts to various screen sizes due to its width set to 100% and an appropriate height of 400px.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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EXECUTIVE DEVELOPMENT PROGRAMME IN CONTENT & SALES: LEADERSHIP & INFLUENCE
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London School of International Business (LSIB)
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05 May 2025
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