Executive Development Programme in Cross-Platform Advertising Strategies

Name: Executive Development Programme in Cross-Platform Advertising Strategies
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The Executive Development Programme in Cross-Platform Advertising Strategies certificate course is a comprehensive program designed to meet the growing industry demand for experts who can create and implement effective advertising strategies across multiple platforms. This course emphasizes the importance of integrating advertising efforts across digital, print, television, and radio media to maximize reach and engagement.

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AboutThisCourse

Enrollees will gain essential skills in cross-platform campaign planning, strategic storytelling, audience segmentation, and data-driven decision-making. By understanding the unique strengths and opportunities of each platform, learners will be able to craft compelling narratives that resonate with target audiences and drive business results. In today's fragmented media landscape, the ability to develop and execute cross-platform advertising strategies is crucial for career advancement in marketing, advertising, and communications fields. This course equips learners with the knowledge and tools needed to succeed in this dynamic and competitive industry, providing a strong foundation for career growth and success.

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CourseDetails

• Cross-Platform Advertising Fundamentals
• Understanding Digital Advertising Platforms
• Multi-Channel Advertising Strategies
• Targeting and Segmentation in Cross-Platform Advertising
• Cross-Platform Ad Measurement and Analytics
• Mobile Advertising: Trends and Best Practices
• Social Media Advertising: Organic and Paid Approaches
• Video Advertising: Connected TV, OTT, and Programmatic
• Content Marketing for Cross-Platform Success
• Legal and Ethical Considerations in Cross-Platform Advertising

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN CROSS-PLATFORM ADVERTISING STRATEGIES

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London School of International Business (LSIB)

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05 May 2025

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