Certificate in Strategic Segmentation for Competitive Advantage
-- ViewingNowThe Certificate in Strategic Segmentation for Competitive Advantage is a comprehensive course designed to enhance your marketing analytics skills. This program emphasizes the importance of segmenting markets for competitive advantage, enabling you to make data-driven decisions and develop effective marketing strategies.
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โข Unit 1: Introduction to Strategic Segmentation
โข Unit 2: Market Research and Analysis for Segmentation
โข Unit 3: Customer Segmentation Techniques and Tools
โข Unit 4: Segmentation Criteria: Demographics, Psychographics, and Behavior
โข Unit 5: Benefits Segmentation: Identifying Customer Needs and Wants
โข Unit 6: Value-based Segmentation: Prioritizing High-value Customers
โข Unit 7: Strategic Segmentation Examples and Case Studies
โข Unit 8: Positioning and Targeting Strategies for Segmented Markets
โข Unit 9: Implementing Segmentation Strategies for Competitive Advantage
โข Unit 10: Evaluating and Adjusting Segmentation Strategies
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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