Global Certificate in Lead Generation & Customer Journey Expertise

Name: Global Certificate in Lead Generation & Customer Journey Expertise
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The Global Certificate in Lead Generation & Customer Journey Expertise is a comprehensive course designed to meet the growing industry demand for professionals who can effectively generate leads and manage customer journeys. This course emphasizes the importance of understanding customer needs, mapping the customer journey, and implementing effective lead generation strategies.

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AboutThisCourse

By enrolling in this course, learners will acquire essential skills necessary for career advancement in today's data-driven marketing landscape. They will learn how to create compelling lead magnets, design high-converting landing pages, and optimize lead generation campaigns using a data-driven approach. Furthermore, they will gain insights into the latest customer journey mapping techniques, enabling them to deliver personalized experiences to customers at every stage of the buying process. In a world where lead generation and customer journey management are critical success factors for businesses, this course provides learners with the skills and knowledge necessary to stand out in a competitive job market and drive growth for their organizations.

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CourseDetails

• Lead Generation Fundamentals
• Identifying Target Audiences
• Multi-Channel Lead Generation Strategies
• Data-Driven Lead Segmentation
• Customer Journey Mapping
• Engagement and Conversion Techniques
• Lead Nurturing Best Practices
• Measuring and Optimizing Lead Generation
• Compliance and Data Privacy in Lead Generation

CareerPath

In the ever-evolving world of business, lead generation and customer journey expertise have become essential skills for professionals. This Global Certificate in Lead Generation & Customer Journey Expertise is designed to prepare you for in-demand roles in the UK job market. Let's explore the top three roles and their respective data visualised in a 3D pie chart. 1. **Marketing Specialist**: With a 45% share in skill demand, marketing specialists play a crucial role in attracting leads and nurturing them through the customer journey. These professionals design and implement marketing strategies to engage potential customers and generate leads. 2. **Sales Development Representative**: Representing 30% of skill demand, sales development representatives (SDRs) are responsible for initiating contact with potential customers and converting them into qualified leads. SDRs work closely with marketing teams to ensure a seamless customer journey. 3. **Customer Success Manager**: Although accounting for 25% of skill demand, customer success managers are indispensable in ensuring customer satisfaction and retention. They focus on building and maintaining strong relationships with existing customers to drive long-term growth. This Global Certificate in Lead Generation & Customer Journey Expertise will equip you with the necessary skills to excel in these roles and stay relevant in the ever-changing UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN LEAD GENERATION & CUSTOMER JOURNEY EXPERTISE

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London School of International Business (LSIB)

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05 May 2025

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