Certificate in News Writing: Core Principles

Name: Certificate in News Writing: Core Principles
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The Certificate in News Writing: Core Principles is a comprehensive course designed to equip learners with essential skills for news writing and journalism. This program emphasizes the importance of accurate, concise, and engaging news writing, which are critical skills in high demand across various industries.

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AboutThisCourse

Through this course, learners will explore the fundamental principles of news writing, including story structure, style, tone, and ethical considerations. They will also learn how to conduct research, interview sources, and verify information to ensure their news stories are accurate and trustworthy. By completing this course, learners will be well-positioned to advance their careers in journalism, public relations, marketing, and other fields that require strong writing and communication skills. They will have a solid foundation in news writing, enabling them to craft compelling and informative news stories that engage and inform readers.

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CourseDetails

• News Writing Fundamentals: Introducing the basic principles of news writing, including the inverted pyramid style, objective reporting, and ethical considerations.
• Identifying Newsworthy Stories: Understanding the elements of newsworthiness, such as timeliness, proximity, impact, prominence, and human interest, to select and develop story ideas.
• Interview Techniques: Learning effective interviewing strategies, including preparing questions, active listening, and recording and transcribing interviews.
• Writing Strong Leders: Mastering the art of writing compelling leders that grab readers' attention, provide context, and set the tone for the article.
• Structuring News Articles: Organizing news articles using the inverted pyramid style, with proper paragraphing, transitions, and pacing.
• Quotations and Attribution: Utilizing quotes to add color and credibility to news stories, while ensuring accurate attribution and avoiding plagiarism.
• AP Style and Grammar: Following the Associated Press (AP) stylebook for consistent and accurate news writing, focusing on grammar, punctuation, and spelling.
• News Ethics and Standards: Adhering to professional news ethics and standards, including accuracy, fairness, objectivity, and independence.
• Editing and Revising News Copy: Practicing self-editing and revision techniques to improve clarity, brevity, and coherence in news writing.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN NEWS WRITING: CORE PRINCIPLES

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London School of International Business (LSIB)

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05 May 2025

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