Certificate in Power BI: Marketing Analytics for Beginners

Name: Certificate in Power BI: Marketing Analytics for Beginners
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The Certificate in Power BI: Marketing Analytics for Beginners is a crucial course for individuals seeking to enhance their marketing analytics skills. This program focuses on Power BI, a leading data visualization tool, and teaches learners how to use it to drive marketing insights and decisions.

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AboutThisCourse

With the increasing demand for data-driven marketing, this course is essential for anyone looking to advance their career in this field. Learners will gain hands-on experience in creating interactive dashboards, generating marketing reports, and analyzing data to drive marketing strategies. Upon completion, learners will be equipped with the necessary skills to turn complex data into actionable insights, making them valuable assets in any marketing team. This course not only provides theoretical knowledge but also offers practical applications, ensuring that learners are job-ready and can immediately apply their skills in the workplace.

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CourseDetails

• Introduction to Power BI: Understanding the Power BI platform, its benefits, and how it can be used for marketing analytics.
• Data Visualization Basics: Learning to create and customize effective visualizations in Power BI.
• Data Preparation for Marketing: Preparing and cleaning marketing data for use in Power BI.
• Marketing Metrics in Power BI: Understanding and tracking key marketing metrics using Power BI.
• Creating Marketing Dashboards: Building interactive and informative marketing dashboards in Power BI.
• Power BI for Social Media Analytics: Analyzing social media data to gain insights and optimize marketing strategies.
• Power BI for Email Marketing Analytics: Analyzing email marketing data to improve open rates, click-through rates, and conversions.
• Power BI for Search Engine Marketing: Analyzing search engine marketing data to optimize campaigns and improve ROI.
• Advanced Analytics with Power BI: Using advanced features in Power BI to gain deeper insights and make better marketing decisions.
• Best Practices for Marketing Analytics in Power BI: Following best practices for using Power BI for marketing analytics, including data governance, security, and collaboration.

CareerPath

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The Certificate in Power BI: Marketing Analytics for Beginners course paves the way for a thriving career in marketing analytics, focusing on the ever-growing UK job market. This section showcases a 3D pie chart that highlights the most in-demand roles and their respective market shares. 1. Marketing Analyst: With a 35% share in the market, marketing analysts gather and interpret data, providing valuable insights to guide strategic decision-making. As a versatile role, they collaborate with various departments, from product development to sales. 2. Digital Marketing Specialist: Accounting for 25% of the market, digital marketing specialists are responsible for planning, executing, and optimising digital marketing campaigns. They boast expertise in search engine optimisation (SEO), pay-per-click (PPC) advertising, content creation, and social media management. 3. Content Marketing Specialist: Content marketing specialists, holding 20% of the market, create engaging and informative content to attract, educate, and retain customers. They focus on storytelling, brand development, and maintaining consistent messaging across various channels. 4. SEO Specialist: SEO specialists, making up 15% of the market, enhance websites' visibility on search engine results pages (SERPs) by implementing on-page and off-page optimisation techniques. They stay updated on the latest algorithm changes and utilise various tools, including Power BI, to track and improve performance. 5. Social Media Specialist: Social media specialists, with a 5% share, manage and grow a company's presence on social media platforms. They develop social media strategies, craft posts, and analyse engagement and conversion rates, utilising data visualisation tools like Power BI to monitor KPIs. By enrolling in the Certificate in Power BI: Marketing Analytics for Beginners course, you'll gain hands-on experience with Power BI and acquire in-depth knowledge of marketing analytics, setting yourself up for success in the evolving UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN POWER BI: MARKETING ANALYTICS FOR BEGINNERS

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London School of International Business (LSIB)

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05 May 2025

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