Executive Development Programme in Scaling MarTech

Name: Executive Development Programme in Scaling MarTech
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The Executive Development Programme in Scaling MarTech is a certificate course designed to empower professionals with the latest Marketing Technology (MarTech) skills. In today's digital age, MarTech plays a pivotal role in driving business growth and customer engagement.

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AboutThisCourse

This course highlights the importance of MarTech in strategic decision-making and equips learners with the necessary skills to lead MarTech initiatives in their organizations. With the increasing demand for MarTech professionals, this course offers a timely and relevant learning opportunity. It provides a comprehensive understanding of MarTech tools, data analytics, digital marketing, and customer experience management. Learners will gain hands-on experience with leading MarTech platforms, enabling them to drive innovation and efficiency in their marketing operations. By completing this course, learners will be able to demonstrate their expertise in MarTech and their ability to apply these skills in real-world scenarios. This will enhance their career prospects and enable them to take on leadership roles in their organizations. By staying ahead of the curve in MarTech, learners will be well-positioned to make a significant impact in their industry.

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CourseDetails

• Scaling MarTech Foundations: Understanding the MarTech landscape, current trends, and the importance of scalable marketing technology for modern businesses.
• Data-Driven Decision Making: Leveraging data analytics and insights to inform marketing technology strategies and drive growth.
• Marketing Automation & Personalization: Implementing and optimizing marketing automation platforms, and using personalization to enhance customer experiences.
• Multi-Channel Marketing: Designing and managing integrated marketing campaigns across various channels, such as email, social media, and mobile.
• Customer Relationship Management (CRM): Maximizing the potential of CRM systems, including Salesforce and HubSpot, to manage customer interactions and improve retention.
• Scaling MarTech Infrastructure: Designing and implementing scalable marketing technology infrastructure, including cloud-based solutions.
• Agile Marketing & Innovation: Adopting an agile approach to marketing and innovation, and fostering a culture of experimentation and continuous improvement.
• MarTech Leadership & Change Management: Developing leadership skills and strategies for driving change within marketing technology teams.
• MarTech Ethics & Compliance: Ensuring ethical use of marketing technology, understanding data privacy regulations, and maintaining compliance.

CareerPath

The Executive Development Programme in Scaling MarTech is designed to equip marketing professionals with the latest skills and knowledge in Marketing Technology (MarTech). Here are the top 5 in-demand MarTech roles in the UK, visualized using a 3D pie chart: 1. **Marketing Analytics Manager** (25%): This role involves managing marketing analytics efforts, driving insights, and making data-driven decisions to improve marketing strategies. 2. **Marketing Technology Specialist** (30%): These professionals are responsible for implementing, managing, and optimizing marketing technology tools, platforms, and systems. 3. **Customer Relationship Management (CRM) Manager** (20%): This role requires managing CRM systems and strategies, focusing on building and maintaining customer relationships while driving revenue growth. 4. **Marketing Automation Specialist** (15%): Marketing Automation Specialists design, implement, and manage automated marketing workflows, ensuring seamless customer journeys and targeted communications. 5. **Data Scientist for Marketing** (10%): This role involves leveraging advanced analytics, AI, and machine learning techniques to generate valuable insights and predictions that inform marketing strategies and decision-making. Explore these exciting MarTech career paths and stay ahead in the ever-evolving marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SCALING MARTECH

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London School of International Business (LSIB)

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05 May 2025

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