Global Certificate in Startup Marketing: Paid Advertising

Name: Global Certificate in Startup Marketing: Paid Advertising
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The Global Certificate in Startup Marketing: Paid Advertising is a comprehensive course designed to empower learners with the essential skills needed to excel in today's dynamic marketing landscape. This course focuses on paid advertising strategies that are critical for startups to gain visibility, attract customers, and drive growth.

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AboutThisCourse

With the increasing demand for marketing professionals who are well-versed in paid advertising, this course is more relevant than ever. Learners will gain hands-on experience with various paid advertising platforms, including Google Ads, Facebook Ads, and LinkedIn Ads, among others. Upon completion, learners will be equipped with the skills to create and execute effective paid advertising campaigns, analyze campaign performance, and optimize ad spend. This course is an excellent opportunity for anyone looking to advance their career in marketing or start their own business.

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CourseDetails

• Understanding Paid Advertising
• Importance of Targeting in Paid Advertising
• Platforms for Paid Advertising: Google Ads, Facebook Ads, LinkedIn Ads
• Keywords & Keyword Research for Paid Advertising
• Writing Effective Ad Copy
• Creating Compelling Visual Assets for Ads
• Introduction to Ad Campaign Management
• Tracking & Measuring Ad Performance with Google Analytics
• A/B Testing in Paid Advertising
• Scaling Successful Ad Campaigns

CareerPath

In the ever-evolving world of startups, marketing plays a crucial role in creating brand awareness, driving customer acquisition, and ensuring business growth. The Global Certificate in Startup Marketing: Paid Advertising equips learners with the latest strategies, tools, and techniques to excel in this dynamic field. Let's look at the UK job market trends in startup marketing, represented through a 3D pie chart. The chart reveals four primary roles in this niche: Startup Marketing Specialist, Digital Marketing Manager, PPC Specialist, and SEO Specialist. Each segment's size corresponds to its prevalence in the UK job market, offering valuable insights for those looking to pursue a career in this industry. Startup Marketing Specialists, with 45% of the market share, hold the largest segment. These professionals develop and implement comprehensive marketing strategies tailored to startups' unique needs and challenges. Digital Marketing Managers rank second, representing 30% of the market. They oversee digital marketing efforts, ensuring the optimal use of various channels to reach and engage target audiences. Pay-Per-Click (PPC) Specialists and Search Engine Optimization (SEO) Specialists make up the remaining 15% and 10%, respectively. PPC Specialists manage advertising campaigns where businesses pay for each click on their ads, while SEO Specialists improve websites' visibility in organic search results. With this 3D pie chart, you can visualize the UK job market trends in startup marketing and identify which roles are most in demand. This information can help you make informed decisions about your career path and tailor your learning experience accordingly.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN STARTUP MARKETING: PAID ADVERTISING

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London School of International Business (LSIB)

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05 May 2025

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