Professional Certificate in Ad Targeting Performance

Name: Professional Certificate in Ad Targeting Performance
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The Professional Certificate in Ad Targeting Performance is a comprehensive course designed to equip learners with the essential skills required in the rapidly evolving digital advertising industry. This program emphasizes the importance of ad targeting strategies, data-driven decision making, and performance measurement, making it highly relevant for professionals in marketing, advertising, and data analysis roles.

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AboutThisCourse

In this course, learners will gain hands-on experience with industry-standard tools and platforms, allowing them to optimize ad targeting campaigns, analyze user behavior, and measure performance metrics. The curriculum is designed to keep up with the latest trends and best practices in ad targeting, ensuring that learners are well-prepared to excel in their careers and drive business growth. With a strong focus on practical applications, this program is highly valued by employers and is expected to see increasing demand as businesses continue to invest in digital advertising. By completing this course, learners will not only enhance their skills but also demonstrate their commitment to staying at the forefront of the industry, positioning themselves for career advancement and success in the digital advertising landscape.

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CourseDetails

• Unit 1: Introduction to Ad Targeting Performance
• Unit 2: Understanding Audience Segmentation
• Unit 3: Data Analysis for Ad Targeting
• Unit 4: Key Metrics in Ad Performance
• Unit 5: Programmatic Ad Buying
• Unit 6: Retargeting and Behavioral Advertising
• Unit 7: Contextual Advertising and Keyword Targeting
• Unit 8: Geotargeting and Location-Based Advertising
• Unit 9: Cross-Device Ad Targeting
• Unit 10: Ad Fraud Prevention and Optimization Techniques

CareerPath

This section highlights the job market trends for the Professional Certificate in Ad Targeting Performance in the UK. The 3D Pie chart below showcases the percentage distribution of popular roles related to ad targeting performance. *Digital Marketing Specialist* (35%) leads the pack, emphasizing the increased demand for experts who can create, manage, and optimize digital marketing campaigns. In second place, we have *Data Analysts* (25%), who play a crucial role in analysing and interpreting complex data to drive strategic business decisions. *SEO Specialists* (20%) focus on optimizing websites and their content to achieve higher organic search rankings, increasing visibility for businesses and generating more qualified leads. *Social Media Managers* (15%) handle social media platforms to build brand awareness, engage with audiences, and create targeted ad campaigns. Finally, *Content Marketers* (5%) are responsible for developing and curating valuable content to attract and retain a defined audience, driving profitable customer action. With ad targeting performance skills being in high demand, this professional certificate equips learners with the right skillset to succeed in these roles and grow their careers in the ever-evolving digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN AD TARGETING PERFORMANCE

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London School of International Business (LSIB)

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05 May 2025

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