Professional Certificate in Lead Generation & Customer Value Creation

Name: Professional Certificate in Lead Generation & Customer Value Creation
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The Professional Certificate in Lead Generation & Customer Value Creation is a comprehensive course designed to equip learners with the essential skills required to excel in today's competitive marketing landscape. This course emphasizes the importance of generating high-quality leads and creating long-term customer value, which are critical components of any successful business strategy.

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AboutThisCourse

In this era of digital transformation, there is a growing demand for marketing professionals who can leverage data-driven insights to drive revenue growth. This course provides learners with the necessary skills to meet this demand, including lead generation strategies, customer value creation, and marketing automation techniques. By completing this course, learners will be able to demonstrate their expertise in lead generation and customer value creation, making them highly valuable to potential employers. This course is an excellent opportunity for marketing professionals looking to advance their careers and stay ahead of the competition.

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CourseDetails

• Understanding Lead Generation: An overview of lead generation, including definitions, concepts, and the importance of lead generation in business growth. • Identifying Target Audiences: Techniques for defining and segmenting target audiences, including how to create buyer personas and use market research to inform lead generation strategies. • Lead Generation Channels: An exploration of various lead generation channels, including content marketing, social media, email marketing, and paid advertising. • Lead Nurturing & Qualification: Best practices for lead nurturing and qualification, including how to move leads through the sales funnel, identify sales-ready leads, and measure lead quality. • Customer Value Creation: An introduction to customer value creation, including how to increase customer lifetime value, reduce churn, and create loyal advocates. • Sales & Marketing Alignment: Strategies for aligning sales and marketing teams, including how to create shared goals, communicate effectively, and measure success. • Data-Driven Decision Making: Techniques for using data to inform lead generation and customer value creation strategies, including how to track key metrics, analyze data, and make data-driven decisions. • Ethics & Compliance: An overview of legal and ethical considerations in lead generation and customer value creation, including how to comply with regulations, protect customer data, and maintain trust and transparency.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
NotRegulatedAuthorized
ComplementaryFormalQualifications

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
RegularCertificateDelivery
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN LEAD GENERATION & CUSTOMER VALUE CREATION

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London School of International Business (LSIB)

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05 May 2025

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