Professional Certificate Digital Marketing Fundamentals: Essential Skills

Name: Professional Certificate Digital Marketing Fundamentals: Essential Skills
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The Professional Certificate in Digital Marketing Fundamentals: Essential Skills is a crucial course for individuals seeking to excel in the dynamic digital marketing industry. This program covers essential topics including SEO, content marketing, social media, email marketing, and analytics, providing a comprehensive understanding of digital marketing strategies and tools.

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AboutThisCourse

With the ever-increasing demand for digital marketing expertise, this certificate course equips learners with in-demand skills to drive successful digital campaigns, enhance brand visibility, and boost online sales. By completing this course, learners will be able to demonstrate their proficiency in digital marketing, making them highly attractive to potential employers and enabling them to advance their careers in this rapidly growing field.

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CourseDetails

• Digital Marketing Fundamentals
• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising
• Social Media Marketing
• Content Marketing
• Email Marketing
• Mobile Marketing
• Digital Marketing Analytics
• Digital Marketing Strategy

CareerPath

In the UK's thriving digital marketing landscape, several roles have gained significant traction and offer lucrative salary ranges. Organizations are on the constant lookout for skilled professionals who can help them reach their target audience and achieve their business goals. Here are some of the most sought-after digital marketing roles and their respective salary ranges: 1. **Social Media Manager**: These professionals oversee an organization's social media channels, creating and curating content to engage with the audience and foster brand loyalty. A social media manager's average salary in the UK is around £45,000 per year. 2. **Content Marketing Specialist**: Content marketing specialists are responsible for creating and managing valuable content to attract and retain customers. Their average salary in the UK is approximately £40,000 per year. 3. **SEO Specialist**: SEO specialists optimize websites and their content for search engines to improve visibility, increase organic traffic, and enhance user experience. Their average salary in the UK is about £48,000 per year. 4. **PPC Specialist**: PPC specialists manage and optimize paid advertising campaigns on platforms like Google Ads, Bing Ads, and social media networks. The average salary for a PPC specialist in the UK is around £50,000 per year. 5. **Digital Marketing Analyst**: Digital marketing analysts assess and interpret website traffic, digital media campaigns, and sales data to help businesses make data-driven decisions. Their average salary in the UK is approximately £52,000 per year. With these impressive salary ranges and industry relevance, pursuing a career in digital marketing fundamentals can be a fulfilling and rewarding experience.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE DIGITAL MARKETING FUNDAMENTALS: ESSENTIAL SKILLS

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London School of International Business (LSIB)

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05 May 2025

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