Global Certificate YouTube: Brand Building

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The Global Certificate in YouTube: Brand Building is a comprehensive course designed to equip learners with the essential skills needed to thrive in the digital marketing landscape. This course emphasizes the importance of leveraging YouTube as a powerful brand-building tool, and covers topics such as content strategy, channel optimization, analytics, and community management.

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AboutThisCourse

In today's digital-first world, the ability to build and manage a strong brand on YouTube is increasingly critical for career advancement. This course is in high demand across industries, as businesses seek to connect with audiences in more meaningful and engaging ways. By completing this course, learners will gain a deep understanding of YouTube's unique features and capabilities, and will be able to apply these skills to a variety of professional settings. With a focus on practical application and hands-on learning, this course is an excellent way to build essential skills and demonstrate expertise in a rapidly evolving field. Whether you're a marketer, entrepreneur, or creative professional, the Global Certificate in YouTube: Brand Building is a valuable investment in your career growth and development.

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CourseDetails

• YouTube Channel Setup: Creating a channel, optimizing channel art and profile, and understanding YouTube settings.
• Content Strategy: Identifying target audience, creating engaging and shareable content, and planning a content calendar.
• Video Production: Planning, scripting, filming, and editing techniques for professional-quality videos.
• Branding and Consistency: Establishing a consistent visual and messaging identity across all videos and channel elements.
• YouTube SEO: Optimizing video titles, descriptions, tags, and playlists for discoverability and search rankings.
• Audience Growth: Strategies for increasing channel subscribers, viewer engagement, and watch time.
• Collaborations and Partnerships: Building relationships with other YouTubers and brands to expand reach and audience.
• Monetization and Revenue Streams: Exploring opportunities for channel memberships, Super Chat, brand deals, and merchandise sales.
• Analytics and Reporting: Measuring performance and utilizing YouTube analytics to make data-driven decisions.
• Community Management: Engaging with viewers, moderating comments, and fostering a positive and inclusive community.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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GLOBAL CERTIFICATE YOUTUBE: BRAND BUILDING
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London School of International Business (LSIB)
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05 May 2025
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