Executive Development Programme Mobile Customer Journey Alignment

Name: Executive Development Programme Mobile Customer Journey Alignment
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The Executive Development Programme in Mobile Customer Journey Alignment is a certificate course designed to empower professionals with the necessary skills to optimize mobile customer experiences. In today's digital age, mobile has become a critical touchpoint in the customer journey, making this course increasingly important.

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AboutThisCourse

This programme is in high industry demand as businesses strive to provide seamless and engaging mobile experiences to their customers. Learners will gain essential skills in mobile strategy, user experience design, mobile analytics, and customer journey optimization. By the end of the course, learners will be able to align mobile strategies with overall business objectives, design intuitive mobile user experiences, analyze mobile data to make informed decisions, and optimize the customer journey for maximum engagement and conversion. This course is ideal for marketing professionals, product managers, mobile app developers, and digital strategists looking to advance their careers in mobile customer experience management.

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CourseDetails

• Mobile Customer Journey Mapping: Understanding the customer journey on mobile devices is crucial for aligning mobile strategies with customer needs and expectations. This unit will cover mobile-specific touchpoints, channels, and customer behaviors to create a detailed mobile customer journey map. • Mobile UX/UI Design Principles: This unit will delve into the best practices for mobile UX/UI design, focusing on creating intuitive, user-friendly interfaces that enhance the customer experience and encourage engagement. • Multi-Channel Mobile Marketing: In this unit, participants will learn how to create and implement effective mobile marketing campaigns across various channels, ensuring a seamless and consistent customer journey. • Personalization in Mobile Customer Engagement: Personalization is key to building strong customer relationships. This unit will explore strategies for personalizing mobile experiences, such as tailored content, location-based services, and individualized offers. • Data-Driven Mobile Decision Making: This unit will cover the importance of data in optimizing mobile customer journeys, including data collection, analysis, and visualization techniques, as well as data-driven decision-making processes. • Mobile Customer Analytics: Participants will learn how to analyze mobile customer data to gain insights into customer behavior, preferences, and pain points, enabling them to make data-driven decisions that improve the mobile customer journey. • Mobile Customer Experience Metrics: In this unit, participants will discover key mobile customer experience metrics, such as mobile conversion rates, bounce rates, and abandonment rates, and how to use these metrics to measure and improve mobile customer journeys. • Agile Mobile Strategy Development: This unit will explore the benefits of an agile approach to mobile strategy development, emphasizing iterative, customer-centric processes that enable organizations to quickly adapt to changing customer needs and market conditions.

CareerPath

The **Executive Development Programme Mobile Customer Journey Alignment** features the following roles: - **Product Manager**: A product manager is responsible for guiding the success of a product and leading the cross-functional team that is responsible for improving it. - **Data Analyst**: A data analyst interprets complex digital data to help companies make decisions. - **Mobile Developer**: A mobile developer creates, tests, and maintains mobile applications. - **UX Designer**: A UX designer is responsible for designing the user interface and overall user experience of a product. - **Business Analyst**: A business analyst helps companies understand their business processes and determines how to improve them. In the UK, the demand for these roles is high, with competitive salary ranges: - **Product Manager**: £40,000 - £80,000 - **Data Analyst**: £25,000 - £50,000 - **Mobile Developer**: £30,000 - £70,000 - **UX Designer**: £25,000 - £60,000 - **Business Analyst**: £25,000 - £60,000 This 3D pie chart showcases the percentage of each role in the programme. The chart has a transparent background and no added background color, making it easy to incorporate into any web page. Additionally, the chart is fully responsive, adapting to all screen sizes.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME MOBILE CUSTOMER JOURNEY ALIGNMENT

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London School of International Business (LSIB)

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05 May 2025

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