Executive Development Programme in Sports Ad Targeting and Media Relations

Name: Executive Development Programme in Sports Ad Targeting and Media Relations
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The Executive Development Programme in Sports Ad Targeting and Media Relations is a certificate course designed to empower professionals with cutting-edge strategies in sports advertising and public relations. This programme emphasizes the importance of data-driven ad targeting, media engagement, and crisis management in the dynamic world of sports.

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AboutThisCourse

With the ever-increasing demand for expert sports marketers and media specialists, this course equips learners with essential skills to advance their careers in the sports industry. The curriculum covers topics such as audience segmentation, digital ad platforms, media relations best practices, and crisis communication strategies. By the end of the course, learners will be able to design effective ad campaigns, foster positive relationships with media stakeholders, and manage communication during high-pressure situations. This certification will not only validate learners' expertise but also open doors to new opportunities in sports marketing, advertising, and media relations.

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CourseDetails

• Understanding Sports Ad Targeting
• Target Audience Segmentation in Sports Advertising
• Sports Advertising: Traditional vs Digital Media
• Media Planning and Buying in Sports Advertising
• Executive Strategies for Sports Ad Targeting
• Media Relations in Sports: An Overview
• Building Relationships with Sports Media
• Crisis Management in Sports Media Relations
• Sports PR: Leveraging Media Relations for Brand Building
• Measuring Success in Sports Ad Targeting and Media Relations

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN SPORTS AD TARGETING AND MEDIA RELATIONS

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London School of International Business (LSIB)

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05 May 2025

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