Masterclass Certificate Web Technology: Performance Marketing

Name: Masterclass Certificate Web Technology: Performance Marketing
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The Masterclass Certificate in Web Technology: Performance Marketing is a comprehensive course designed to equip learners with essential skills for career advancement in the digital marketing industry. This course emphasizes the importance of performance marketing, a data-driven approach to online marketing that helps businesses optimize their digital ad spend and increase revenue.

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AboutThisCourse

In this course, you will gain hands-on experience with various performance marketing tools and techniques, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media advertising, and conversion rate optimization (CRO). You will also learn how to analyze and interpret marketing data to make informed decisions and measure the success of your campaigns. With the growing demand for digital marketing professionals, this course provides learners with a competitive edge in the job market. By completing this course, you will have the skills and knowledge necessary to launch or advance your career in performance marketing, making you an invaluable asset to any organization.

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CourseDetails

• Unit 1: Introduction to Performance Marketing
• Unit 2: Web Technologies Overview
• Unit 3: Performance Marketing Strategies
• Unit 4: Website Optimization Techniques
• Unit 5: Search Engine Marketing (SEM)
• Unit 6: Social Media Advertising
• Unit 7: Email Marketing and Automation
• Unit 8: Analytics and Data Analysis
• Unit 9: A/B Testing and Conversion Rate Optimization
• Unit 10: Scaling and Managing Performance Marketing Campaigns

CareerPath

In the ever-evolving world of web technology, professionals with a focus on performance marketing are highly sought after. Companies are increasingly recognizing the importance of web performance and the impact it has on user experience and overall business success. Web developers, performance marketing specialists, and data visualization experts are some of the key roles in this domain. * Web developers are expected to have a strong understanding of front-end technologies, such as HTML, CSS, and JavaScript, as well as back-end frameworks like Node.js and Ruby on Rails. * Performance marketing specialists work on optimizing websites and marketing campaigns to increase conversions, reduce bounce rates, and improve overall user experience. * Data visualization experts help organizations interpret complex data sets and present them in an easy-to-understand format. According to industry data, web developers in the UK earn an average salary of £35,000 to £55,000 per year, while performance marketing specialists can earn £30,000 to £60,000, depending on their experience and skill level. Data visualization experts in the UK can expect salaries in the range of £35,000 to £65,000. These roles are expected to see continued growth in the coming years, driven by the increasing demand for high-performing websites and data-driven decision making. Having a Masterclass certificate in web technology, with a specialization in performance marketing, can help professionals stand out in this competitive field. With a focus on hands-on learning and real-world applications, the program provides students with the skills and knowledge they need to succeed in their careers. So, whether you're a seasoned web developer looking to expand your skillset or a marketing professional looking to make the transition to the tech industry, a Masterclass certificate in web technology and performance marketing is a great place to start.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE WEB TECHNOLOGY: PERFORMANCE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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