Professional Certificate in Lead Generation & Customer Journey Management

Name: Professional Certificate in Lead Generation & Customer Journey Management
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The Professional Certificate in Lead Generation & Customer Journey Management is a comprehensive course that equips learners with essential skills for career advancement in today's data-driven marketing landscape. This course emphasizes the importance of understanding customer behavior, generating high-quality leads, and managing the customer journey to increase sales and revenue.

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AboutThisCourse

In this course, you will learn how to develop and implement effective lead generation strategies, analyze customer data to optimize the customer journey, and utilize marketing automation tools to streamline your lead generation efforts. With a focus on industry demand, this course prepares you for in-demand roles such as Lead Generation Specialist, Customer Journey Manager, and Marketing Automation Specialist. By completing this course, you will have gained the practical skills and knowledge necessary to excel in lead generation and customer journey management, making you a valuable asset to any organization. Enroll today and take the first step towards a rewarding career in marketing!

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CourseDetails

• Understanding Lead Generation
• Identifying Target Audience for Lead Generation
• Strategies for Effective Lead Generation
• Importance of Customer Journey Management
• Mapping the Customer Journey
• Tools and Technologies for Lead Generation and Customer Journey Management
• Analyzing and Measuring Lead Generation and Customer Journey Performance
• Optimizing Lead Generation and Customer Journey Management
• Legal and Ethical Considerations in Lead Generation

CareerPath

The professional landscape of lead generation and customer journey management is rapidly growing in the UK. This 3D pie chart highlights the most in-demand roles and their respective market shares. Marketing coordinators hold 25% of the market, playing a vital role in organizing and implementing marketing campaigns. Sales development representatives follow closely with a 30% share, focusing on generating new leads and establishing initial contact with potential customers. Demand generation specialists, responsible for driving brand awareness and interest, make up 20% of the market. Lastly, customer journey managers, who oversee the complete customer experience from lead generation to retention, account for the remaining 25%. These roles and skill sets are essential for businesses to effectively manage their leads and customer relationships, making them highly sought after in the job market. With competitive salary ranges and ongoing advancements in marketing technology, this field is an exciting and rewarding career path.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

NoPriorQualifications

CourseStatus

CourseProvidesPractical

NotAccreditedRecognized
NotRegulatedAuthorized
ComplementaryFormalQualifications

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
RegularCertificateDelivery
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN LEAD GENERATION & CUSTOMER JOURNEY MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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