Masterclass Certificate in E-commerce Ad Testing for the Modern Marketer

Name: Masterclass Certificate in E-commerce Ad Testing for the Modern Marketer
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The Masterclass Certificate in E-commerce Ad Testing for the Modern Marketer is a comprehensive course designed to equip learners with essential skills for career advancement in the dynamic field of e-commerce. This course is crucial in an era where online shopping has become increasingly important, and businesses constantly seek ways to optimize their advertising strategies.

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AboutThisCourse

The course covers critical aspects of e-commerce ad testing, including design, implementation, and analysis of ad tests, enabling learners to make data-driven decisions. By the end of this course, learners will have a deep understanding of ad testing best practices and how to apply them to real-world e-commerce scenarios, enhancing their marketability and value to potential employers. With a focus on hands-on learning, this course includes practical exercises, case studies, and interactive simulations, providing learners with the opportunity to gain practical experience in e-commerce ad testing. This course is the perfect fit for digital marketers, e-commerce professionals, and growth hackers seeking to expand their knowledge, advance their careers, and stay ahead in the rapidly changing e-commerce landscape.

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CourseDetails

• Ad Testing Foundations
• Understanding E-commerce Funnels
• Creating Effective Ad Variations
• A/B Testing in E-commerce
• Multi-Channel Ad Testing Strategies
• Measuring Ad Testing Success
• Statistical Analysis in Ad Testing
• Behavioral Psychology & Ad Testing
• Scaling Ad Testing for Large E-commerce Campaigns
• Ad Testing Tools for Modern Marketers

CareerPath

The e-commerce industry is booming, creating an increased demand for modern marketers with expertise in e-commerce ad testing. In the UK, job market trends are shifting as more businesses adopt digital marketing strategies. This 3D pie chart highlights the percentage of modern marketing roles in the UK, focusing on e-commerce ad testing and related positions. E-commerce Ad Testing Specialist (35%): These professionals design and implement A/B testing for e-commerce ads, ensuring optimal performance and return on investment. Digital Marketing Manager (25%): Managers oversee digital marketing campaigns, including SEO, SEM, email marketing, and social media. E-commerce Analyst (20%): Analysts study e-commerce trends, customer behavior, and web analytics to help businesses make data-driven decisions. Conversion Rate Optimization Specialist (15%): Experts in conversion rate optimization enhance user experience and increase website conversion rates through strategic design and testing. Marketing Data Scientist (5%): Data scientists use machine learning and statistical analysis to predict marketing trends, measure campaign effectiveness, and drive business growth. These roles demonstrate the growing importance of e-commerce ad testing and related skills in the modern marketing landscape. As businesses continue to invest in digital marketing, professionals with expertise in e-commerce ad testing can expect strong job market trends, competitive salary ranges, and high demand for their skills.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN E-COMMERCE AD TESTING FOR THE MODERN MARKETER

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London School of International Business (LSIB)

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05 May 2025

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