Global Certificate in Marketing Analytics: Power BI for Strategic Decisions

Name: Global Certificate in Marketing Analytics: Power BI for Strategic Decisions
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The Global Certificate in Marketing Analytics: Power BI for Strategic Decisions is a comprehensive course that equips learners with essential skills in marketing analytics. This certification is crucial in today's data-driven world, where businesses demand professionals who can translate data into actionable insights for strategic decisions.

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AboutThisCourse

Power BI, a leading data visualization tool, is extensively used in this course to help learners understand market trends, customer behavior, and campaign performance. The course covers key topics such as data manipulation, visualization, and reporting, enabling learners to make informed, data-driven marketing decisions. Upon completion, learners will be able to demonstrate proficiency in Power BI and marketing analytics, a skillset highly sought after by employers across industries. This certification not only enhances learners' analytical skills but also provides a competitive edge in their careers, making it an ideal choice for marketing professionals seeking career advancement.

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CourseDetails

• Introduction to Marketing Analytics
• Understanding Power BI for Marketing Analysis
• Data Visualization Techniques in Power BI
• Marketing KPIs and Metrics in Power BI
• Data Analysis Tools in Power BI
• Segmentation and Targeting Analysis with Power BI
• Customer Lifetime Value Analysis using Power BI
• Marketing Mix Modeling with Power BI
• Creating Dashboards for Strategic Decision Making in Power BI
• Best Practices for Power BI in Marketing Analytics

CareerPath

In the ever-evolving marketing landscape, organizations in the UK rely on marketing analytics professionals to drive growth and maximize return on investment. By visualizing the job market trends, this 3D pie chart highlights the most in-demand marketing analytics roles in the UK, ensuring that you stay relevant and informed about the industry's needs. 1. Marketing Analyst: These professionals specialize in analyzing market trends, consumer preferences, and competitor strategies, accounting for 35% of the market. 2. Digital Marketing Specialist: Focusing on managing digital marketing campaigns, these professionals make up 25% of the marketing analytics roles in the UK. 3. Marketing Data Scientist: With 20% of the demand, marketing data scientists turn complex data sets into actionable insights, driving strategic decisions. 4. Marketing Manager: These leaders, who guide marketing teams and develop marketing strategies, comprise 15% of the marketing analytics positions in the UK. 5. SEO Specialist: With 5% of the market, SEO specialists optimize website content and structure for search engines, enhancing visibility and attracting organic traffic. This interactive 3D pie chart, created using Google Charts, offers a responsive and engaging representation of marketing analytics job market trends in the UK, making it an essential resource for career development and workforce planning.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN MARKETING ANALYTICS: POWER BI FOR STRATEGIC DECISIONS

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London School of International Business (LSIB)

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05 May 2025

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