Masterclass Certificate in Power BI: Marketing Analytics Frameworks

Name: Masterclass Certificate in Power BI: Marketing Analytics Frameworks
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The Masterclass Certificate in Power BI: Marketing Analytics Frameworks is a comprehensive course designed to equip learners with essential skills for career advancement in today's data-driven marketing landscape. This course emphasizes the importance of data visualization and analysis in marketing, providing learners with hands-on experience using Power BI, a leading data analytics tool.

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AboutThisCourse

With the increasing demand for marketing professionals who can leverage data to drive business decisions, this course is highly relevant in various industries. Learners will gain a solid understanding of marketing analytics frameworks and develop the ability to create actionable insights from complex data sets. By mastering Power BI, learners will be able to create compelling visualizations, dashboards, and reports that help marketing teams make data-informed decisions, optimize campaigns, and improve overall marketing performance. This course not only strengthens learners' analytical skills but also enhances their credibility and value as marketing professionals.

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CourseDetails

• Unit 1: Introduction to Power BI & Marketing Analytics Frameworks
• Unit 2: Setting Up Power BI for Marketing Analytics
• Unit 3: Data Visualization Basics in Power BI
• Unit 4: Importing & Transforming Marketing Data in Power BI
• Unit 5: Segmentation Analysis with Power BI (Primary Keyword)
• Unit 6: Customer Lifetime Value (CLV) & Retention Analysis
• Unit 7: Marketing Mix Modeling in Power BI
• Unit 8: Attribution Modeling & Multi-Channel Funnels
• Unit 9: Predictive Analytics & Machine Learning in Power BI
• Unit 10: Dashboard Design & Storytelling with Power BI

CareerPath

The Masterclass Certificate in Power BI: Marketing Analytics Frameworks is a valuable credential for professionals looking to elevate their expertise in marketing analytics. This section showcases relevant statistics using a 3D pie chart, highlighting job market trends in the UK for marketing analysts, data scientists, business intelligence analysts, and marketing managers. The Google Charts library has been utilized to create a responsive, transparent, and 3D pie chart, with each role's percentage of the job market displayed proportionally. The chart's width is set to 100%, ensuring it adapts to all screen sizes, while the height is set to 400px for optimal viewing. As a career path and data visualization expert, it's crucial to stay up-to-date with industry trends and demands. In the UK, marketing analysts (45%) and data scientists (30%) hold a significant portion of the job market, emphasizing the importance of Power BI in marketing analytics frameworks. Business intelligence analysts (20%) and marketing managers (5%) also contribute to the demand for these skills. By incorporating Power BI marketing analytics frameworks into their skillset, professionals can effectively analyze marketing data, identify trends, and make data-driven decisions, ultimately increasing their value in the job market.

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BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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StandardMode GBP £90

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TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN POWER BI: MARKETING ANALYTICS FRAMEWORKS

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London School of International Business (LSIB)

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05 May 2025

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