Executive Development Programme in Player Data & Customer Lifetime Value

Name: Executive Development Programme in Player Data & Customer Lifetime Value
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The Executive Development Programme in Player Data & Customer Lifetime Value is a certificate course designed to equip learners with essential skills for career advancement in the gaming industry. This program emphasizes the importance of data-driven decision-making and customer lifetime value analysis to drive business growth and improve player engagement.

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AboutThisCourse

With the rapid growth of the gaming industry, there is a high demand for professionals who can leverage data to drive business results. This course offers learners the opportunity to gain a deep understanding of player data analytics, customer lifetime value, and strategic decision-making, making them highly valuable to employers in the gaming industry. Throughout the course, learners will acquire practical skills in data analysis, customer segmentation, and predictive modeling, enabling them to make informed decisions and drive business success. By the end of the program, learners will have a solid understanding of the latest trends and best practices in player data analytics and customer lifetime value management, positioning them for career advancement in the gaming industry.

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CourseDetails

• Introduction to Player Data & Customer Lifetime Value: Understanding the Basics
• Data Collection Methods: Gathering Relevant Player Information
• Data Analysis Techniques: Interpreting Player Data
• Customer Lifetime Value: Calculating and Analyzing
• Player Segmentation: Grouping Players Based on Data Insights
• Player Behavior Analysis: Identifying Patterns and Trends
• Player Retention Strategies: Maximizing Customer Lifetime Value
• Data-Driven Decision Making: Applying Player Data Insights
• Privacy and Ethics: Ensuring Compliance and Responsible Use of Player Data

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The **Executive Development Programme in Player Data & Customer Lifetime Value** is a comprehensive course designed to equip professionals with the necessary skills to excel in the booming gaming industry. The programme focuses on four primary roles that contribute to the growth and success of gaming companies: Data Scientist, Business Intelligence Analyst, Customer Success Manager, and CRM Manager. A small yet essential part of the curriculum is dedicated to Data Engineering. *Data Scientist*: The most prominent role in the programme, data scientists, are responsible for extracting insights and knowledge from structured and unstructured data. They employ various techniques and tools, including data mining, machine learning, and predictive analytics. *Business Intelligence Analyst*: These professionals help companies make informed decisions by translating data into actionable insights. They prepare reports, dashboards, and visualizations to facilitate decision-making processes within an organization. *Customer Success Manager*: By understanding customer needs, behavior, and the value derived from products and services, Customer Success Managers foster long-term relationships with clients. Their primary responsibility is to ensure customer satisfaction and retention. *CRM Manager*: As custodians of customer relationship management systems, CRM Managers design and implement strategies to optimize customer interactions and experiences. They leverage data to personalize communications and improve conversion rates. *Data Engineer*: Although a smaller segment of this programme, data engineers build and maintain data systems, ensuring vast amounts of data are accessible for data scientists and analysts to extract valuable insights. The UK gaming industry is experiencing significant growth, with a rise in job market trends, salary ranges, and skill demand for professionals with expertise in player data and customer lifetime value. This Executive Development Programme is tailored to meet these demands and prepare professionals for rewarding, in-demand roles.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN PLAYER DATA & CUSTOMER LIFETIME VALUE

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London School of International Business (LSIB)

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05 May 2025

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