Professional Certificate in Ad Targeting and SEO

Name: Professional Certificate in Ad Targeting and SEO
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The Professional Certificate in Ad Targeting and SEO is a comprehensive course that provides learners with essential skills for career advancement in digital marketing. This course focuses on the importance of ad targeting and search engine optimization (SEO) in driving online traffic, increasing brand visibility, and converting leads into sales.

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AboutThisCourse

In this course, learners will gain hands-on experience in keyword research, link building, and ad campaign management using industry-standard tools and techniques. They will also learn how to analyze website traffic, user behavior, and conversion rates to optimize ad targeting and SEO strategies. With the increasing demand for digital marketing professionals, this certificate course is an excellent opportunity for learners to enhance their skills and stand out in a competitive job market. By the end of this course, learners will have a solid understanding of ad targeting and SEO best practices and be prepared to excel in their digital marketing careers.

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CourseDetails

• Ad Targeting Fundamentals
• Understanding Keywords for Ad Targeting
• Audience Segmentation and Personalization
• SEO Basics
• Keyword Research and Analysis for SEO
• On-Page and Off-Page SEO Techniques
• Measuring SEO Performance and Ad Targeting Success
• Advanced SEO Strategies and Tactics
• Ad Targeting and SEO Ethical Guidelines
• Case Studies and Real-World Examples

CareerPath

In the UK, the demand for experts in **Ad Targeting** and **SEO** is rising. Businesses aim to optimize their online presence and reach potential customers through targeted advertising and search engine optimization. According to recent job market trends and salary ranges, various roles offer exciting opportunities for professionals in this field. Let's explore some of these roles in more detail: 1. **Digital Marketing Specialist (Ad Targeting)**: As a digital marketing specialist, you will help businesses create, manage, and optimize online campaigns. You'll focus on ad targeting strategies, ensuring ads reach the right audience, and generating high-quality leads. (45% relevance) 2. **SEO Consultant**: In this role, you will be responsible for improving a website's visibility on search engines, enhancing organic traffic, and implementing on-page and off-page optimization techniques. (30% relevance) 3. **Data Analyst**: Data analysts collect, process, and interpret complex data sets, helping to inform and guide marketing strategies. Knowledge of Ad Targeting and SEO techniques can provide valuable insights into customer behavior and online trends. (20% relevance) 4. **Marketing Analytics Manager**: In this position, you will combine data analysis and marketing expertise to measure campaign performance, optimize ROI, and identify growth opportunities. (15% relevance) 5. **PPC Specialist (Ad Targeting)**: PPC specialists manage and optimize pay-per-click ad campaigns, focusing on ad targeting and keyword research to ensure maximum efficiency and return on investment. (10% relevance) Each of these roles offers unique opportunities for professionals with expertise in Ad Targeting and SEO. The UK job market is actively seeking these skills, providing an excellent starting point for a fulfilling and successful career.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN AD TARGETING AND SEO

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London School of International Business (LSIB)

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05 May 2025

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