Advanced Certificate in Startup Marketing: Google Ads

Name: Advanced Certificate in Startup Marketing: Google Ads
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The Advanced Certificate in Startup Marketing: Google Ads is a comprehensive course that provides learners with essential skills in digital marketing, with a focus on Google Ads. This certification is crucial in today's digital age, where businesses are increasingly relying on online advertising to reach their target audience.

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AboutThisCourse

The course covers all aspects of Google Ads, from creating and managing campaigns to analyzing and optimizing their performance. It is designed to meet the growing industry demand for professionals who can effectively leverage Google Ads to drive business growth. By earning this certification, learners will gain a competitive edge in the job market and be equipped with the skills needed to advance their careers in digital marketing. They will learn how to create compelling ad campaigns, target specific audiences, and measure the success of their efforts. This hands-on course is perfect for entrepreneurs, marketers, and anyone looking to enhance their digital marketing skills.

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CourseDetails

• Unit 1: Introduction to Google Ads & Online Advertising
• Unit 2: Google Ads Account Setup & Navigation
• Unit 3: Keyword Research & Selection for Startup Marketing
• Unit 4: Creating Compelling Ad Copy for Google Ads
• Unit 5: Ad Placements & Bid Strategies
• Unit 6: Conversion Tracking & Analytics
• Unit 7: Google Ads Campaign Optimization
• Unit 8: Advanced Targeting Options in Google Ads
• Unit 9: A/B Testing & Experimentation in Google Ads
• Unit 10: Advanced Reporting & Visualization Techniques in Google Ads

CareerPath

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In the ever-evolving world of startups, mastering marketing techniques and staying ahead of the competition is crucial. One such powerful tool is Google Ads, a platform that enables businesses to connect with potential customers through online advertising. To thrive in this digital landscape, consider pursuing an Advanced Certificate in Startup Marketing: Google Ads. By doing so, you'll gain proficiency in: * Google Ads campaign strategies * Optimal keyword selection and management * Ad creation and testing * Analysing and understanding performance metrics Let's explore the job market trends and salary ranges for these roles in the UK, visualised in a 3D pie chart. The chart highlights the following roles and their respective demand: 1. **Startup Marketing Specialist**: 45% of the market demand. These professionals design and implement comprehensive marketing strategies for startups, including Google Ads campaigns. 2. **Google Ads Expert**: 30% of the market demand. These specialists focus on managing and optimising Google Ads campaigns to maximise ROI. 3. **Digital Marketing Manager**: 20% of the market demand. These professionals oversee all marketing efforts, including Google Ads, SEO, email marketing, and social media. 4. **SEO Specialist**: 5% of the market demand. Although not directly related to Google Ads, SEO specialists help improve organic search rankings, complementing the efforts of Google Ads campaigns. With an Advanced Certificate in Startup Marketing: Google Ads, you'll be well-positioned to excel in these roles and contribute to the growth of startups in the UK. The certification equips you with in-depth knowledge and practical skills, making you a valuable asset in today's digital economy.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN STARTUP MARKETING: GOOGLE ADS

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London School of International Business (LSIB)

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05 May 2025

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