Global Certificate in Food Brand Narrative & Consumer Insights
-- ViewingNowThe Global Certificate in Food Brand Narrative & Consumer Insights is a comprehensive course designed to equip learners with essential skills in food branding and consumer understanding. This course is critical in a time when consumers are increasingly interested in the stories behind their food.
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โข Food Brand Narrative Fundamentals: Understanding the role of storytelling in food branding, defining brand voice, and creating a compelling brand narrative. โข Consumer Insights Research Methods: Techniques for gathering and analyzing consumer insights, including surveys, interviews, focus groups, and data analysis. โข Market Segmentation and Targeting: Identifying and understanding different market segments, and developing targeted marketing strategies. โข Food Trends and Cultural Contexts: Analyzing current food trends, and understanding the cultural contexts that shape consumer preferences and behavior. โข Brand Positioning and Differentiation: Positioning food brands within the market, and developing strategies for differentiation. โข Integrated Marketing Communications: Developing and implementing integrated marketing communications plans, including advertising, public relations, and social media. โข Customer Experience and Engagement: Understanding the customer experience and developing strategies for engagement, loyalty, and retention. โข Ethics and Social Responsibility in Food Branding: Examining ethical considerations and social responsibility in food branding, including sustainability, transparency, and labeling.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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