Executive Development Programme in MarTech Portfolio Management

Name: Executive Development Programme in MarTech Portfolio Management
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The Executive Development Programme in MarTech Portfolio Management is a certificate course designed to equip learners with essential skills for managing marketing technology (MarTech) portfolios. In today's digital age, MarTech has become a critical component of business success, and the demand for professionals who can effectively manage MarTech portfolios is on the rise.

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AboutThisCourse

This course is important for learners who want to advance their careers in marketing, technology, or business management. It provides a comprehensive understanding of MarTech portfolio management, including strategy development, vendor selection, budgeting, and performance measurement. Learners will also gain hands-on experience with the latest MarTech tools and techniques, enabling them to make informed decisions and drive business growth. Upon completion of the course, learners will be equipped with the skills and knowledge needed to lead successful MarTech initiatives and drive innovation in their organizations. They will be able to demonstrate a deep understanding of MarTech portfolio management, analyze complex marketing data, and make strategic decisions based on data-driven insights. This course is an excellent investment for professionals who want to stay ahead of the curve in the ever-evolving MarTech landscape.

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CourseDetails

• MarTech Portfolio Management
• Understanding MarTech Landscape
• MarTech Stack Optimization
• Budgeting and Financial Management for MarTech
• MarTech Vendor Selection and Evaluation
• Data-Driven Decision Making in MarTech Portfolio Management
• Agile MarTech Portfolio Management
• Change Management and Adoption in MarTech
• Measuring and Evaluating MarTech Performance
• Legal and Ethical Considerations in MarTech Portfolio Management

CareerPath

In the ever-evolving landscape of Marketing Technology (MarTech), organizations increasingly rely on skilled professionals to manage their portfolios. This section showcases our Executive Development Programme, featuring a 3D Pie chart that visualizes the relevance and importance of specific roles, including Marketing Technologist, Marketing Analyst, Marketing Data Scientist, and Marketing Automation Specialist. The data presented in the interactive chart reflects the growing demand for these roles in the UK market. The Marketing Technologist, a hybrid of marketing and technology skills, takes the lead with a 45% share of the MarTech Portfolio Management roles, emphasizing the need for professionals who can bridge the gap between these two domains. Marketing Analysts, responsible for collecting, analyzing, and interpreting market data, come in second with a 30% share, highlighting the value of data-driven decision-making in marketing strategies. Marketing Data Scientists, experts in advanced analytics and machine learning, claim a 15% share, reflecting the growing trend of leveraging AI and big data in marketing. Lastly, Marketing Automation Specialists, responsible for managing marketing automation platforms, account for a 10% share, demonstrating the significance of streamlining and automating marketing tasks. By providing insights into these roles, the 3D Pie chart offers an engaging and intuitive representation of market trends, salary ranges, and skill demand in the UK's MarTech Portfolio Management sector. Stay ahead of the competition by understanding the evolving demands of MarTech Portfolio Management roles and preparing your workforce for success.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARTECH PORTFOLIO MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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