Executive Development Programme Car Marketing: Digital Storytelling

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The Executive Development Programme in Car Marketing: Digital Storytelling is a certificate course designed to empower professionals with the latest digital marketing techniques in the automotive industry. This program emphasizes the importance of creating compelling stories to engage customers in the dynamic world of car marketing.

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AboutThisCourse

With the rapid growth of digital platforms, there is an increasing industry demand for experts who can leverage these tools to drive sales and brand awareness. This course equips learners with essential skills in content creation, social media marketing, data analysis, and customer relationship management, providing a competitive edge in career advancement. By the end of this program, learners will have developed a comprehensive understanding of digital storytelling strategies, enabling them to lead successful marketing campaigns and stay ahead in the ever-evolving automotive market.

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CourseDetails

• Digital Storytelling Fundamentals: Understanding the principles of compelling digital storytelling, including narrative structure, character development, and emotional engagement.
• Data-Driven Marketing: Leveraging customer insights, market research, and big data to inform and optimize digital storytelling strategies.
• Content Marketing for Car Brands: Developing effective content marketing plans that resonate with target audiences and showcase the unique selling points of car brands.
• Social Media Marketing for Automotive Industry: Utilizing social media platforms to build brand awareness, engage with customers, and drive conversions.
• Video Marketing for Car Brands: Creating engaging and informative video content that showcases car features, benefits, and customer testimonials.
• Search Engine Optimization (SEO) for Automotive Websites: Optimizing website content, architecture, and linking strategy to improve search engine rankings and drive organic traffic.
• Email Marketing for Car Brands: Building and managing email lists, crafting compelling subject lines and copy, and measuring email marketing campaign performance.
• Paid Advertising for Car Brands: Designing and implementing paid advertising campaigns on search engines, social media platforms, and other digital channels.
• Digital Analytics for Automotive Marketing: Measuring and analyzing digital marketing performance using web analytics tools, KPIs, and attribution models.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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EXECUTIVE DEVELOPMENT PROGRAMME CAR MARKETING: DIGITAL STORYTELLING
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London School of International Business (LSIB)
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05 May 2025
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