Masterclass Certificate in Optimizing Websites for Senior Users

Name: Masterclass Certificate in Optimizing Websites for Senior Users
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The Masterclass Certificate in Optimizing Websites for Senior Users is a comprehensive course designed to equip learners with the essential skills necessary to cater to the growing population of senior internet users. This certificate course highlights the importance of designing senior-friendly websites by addressing usability, accessibility, and functionality.

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AboutThisCourse

With an estimated 98 million seniors online by 2030, there is a rising industry demand for professionals who can create inclusive digital experiences for this demographic. By enrolling in this course, learners will gain hands-on experience in optimizing websites for older users, ensuring equal access to digital content. The curriculum covers crucial topics such as visual impairments, hearing loss, and dexterity challenges, empowering learners to create inclusive and accessible websites. This knowledge is vital for UX/UI designers, web developers, content creators, and digital marketers seeking to expand their expertise and meet the diverse needs of their user base. Investing in this certificate course not only showcases a commitment to inclusivity but also equips learners with the skills to stay ahead in their careers. By mastering the art of optimizing websites for senior users, professionals can tap into a largely untouched market, ensuring equal access to information and fostering a more inclusive digital world.

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CourseDetails

• User-Centered Design: Understanding the needs and preferences of senior users, user research, usability testing, and accessible design principles. • Accessibility Standards: Implementing WCAG 2.1 guidelines, ARIA roles, and techniques for enhancing website accessibility for seniors with visual, auditory, motor, and cognitive impairments. • Clear Typography: Choosing appropriate font types, sizes, line spacing, and colors to improve readability and contrast for senior users. • Intuitive Navigation: Designing clear, consistent, and simple navigation patterns, breadcrumbs, and search functionality for easy navigation. • Simplified Interactions: Reducing cognitive load, minimizing steps, and providing clear feedback for interactive elements, such as buttons, forms, and menus. • Assistive Technology: Integrating and optimizing websites for screen readers, text-to-speech, and other assistive technologies commonly used by seniors. • Mobile Optimization: Ensuring responsive design, touch-friendly interfaces, and readable text for senior users accessing websites on mobile devices. • Content Strategy: Writing clear, concise, and engaging content, using plain language and appropriate tone for senior users, and structuring information effectively. • Visual Design: Applying color theory, contrast, and visual hierarchy principles to create visually appealing and legible designs for senior users. • Evaluation and Testing: Conducting user testing, heuristic evaluations, and accessibility audits to identify and address usability issues for senior users.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN OPTIMIZING WEBSITES FOR SENIOR USERS

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London School of International Business (LSIB)

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05 May 2025

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