Professional Certificate Social Listening & Analytics

Name: Professional Certificate Social Listening & Analytics
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The Professional Certificate in Social Listening & Analytics is a vital course designed to equip learners with the essential skills needed to excel in the rapidly evolving social media industry. This program highlights the importance of data-driven decision-making and provides hands-on experience in using social listening tools to monitor, analyze, and interpret online conversations.

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AboutThisCourse

With the ever-increasing demand for data analysts and social media experts, this certificate course is a perfect fit for marketing professionals, business owners, and communication specialists looking to advance their careers. Learners will gain a competitive edge by understanding how to leverage social insights to inform marketing strategies, enhance brand reputation, and improve customer engagement. By the end of this course, learners will be proficient in social listening, data analysis, and strategic decision-making, making them highly valuable assets in today's digital-focused job market.

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CourseDetails

• Introduction to Social Listening & Analytics
• Understanding Social Media Metrics
• Social Media Monitoring Tools and Techniques
• Analyzing Social Data for Insights
• Social Listening for Brand Reputation Management
• Influencer Identification and Outreach through Social Listening
• Social Listening for Competitive Analysis
• Creating Data-Driven Social Media Strategies
• Campaign Analysis and Optimization with Social Listening
• Ethics and Best Practices in Social Listening & Analytics

CareerPath

The social listening and analytics industry is booming, offering exciting career opportunities in the UK. This 3D pie chart highlights the popularity of various roles within this field. Social Media Managers, with their expertise in creating and managing social media strategies, account for 35% of the job market demand in this sector. Digital Marketing Specialists, who focus on optimising marketing campaigns, make up 25% of the industry. Content Strategists, responsible for planning and delivering engaging content, contribute 20% to the market share. Social Listening Analysts, the professionals specialising in monitoring and interpreting social media data, hold 15% of the positions in the UK. Finally, Brand Evangelists, responsible for promoting and defending brand image, take up the remaining 5% of the market. As social media and data-driven marketing continue to evolve, we expect the demand for these roles to change as well. Keep an eye on these trends to stay ahead in your social listening and analytics career path.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE SOCIAL LISTENING & ANALYTICS

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London School of International Business (LSIB)

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05 May 2025

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