Executive Development Programme in Ad Targeting and Influencer Marketing

Name: Executive Development Programme in Ad Targeting and Influencer Marketing
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The Executive Development Programme in Ad Targeting and Influencer Marketing is a comprehensive certificate course that addresses the growing industry demand for experts in these fields. This programme emphasizes the importance of data-driven marketing strategies, consumer behavior insights, and influencer partnerships to optimize advertising performance and ROI.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills in ad targeting, audience segmentation, influencer identification, and campaign management. They will also learn to leverage advanced analytics tools and platforms to measure and optimize campaign results. Moreover, the course covers critical aspects of influencer marketing, such as building successful influencer partnerships, managing influencer relationships, and tracking campaign performance. In today's digital age, these skills are crucial for career advancement in marketing, advertising, and public relations. By completing this programme, learners will be equipped with the knowledge and tools to drive successful ad targeting and influencer marketing campaigns, making them valuable assets to any organization.

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CourseDetails

• Unit 1: Introduction to Ad Targeting and Influencer Marketing
• Unit 2: Understanding Ad Targeting: Demographics, Psychographics, and Behavioral Factors
• Unit 3: Programmatic Advertising and Real-time Bidding
• Unit 4: Data Analytics in Ad Targeting
• Unit 5: Influencer Marketing: An Overview
• Unit 6: Identifying and Selecting Influencers: Reach, Relevance, and Resonance
• Unit 7: Authenticity and Compliance in Influencer Marketing
• Unit 8: Measuring Success in Influencer Marketing Campaigns
• Unit 9: Integration of Ad Targeting and Influencer Marketing Strategies
• Unit 10: Future Trends and Innovations in Ad Targeting and Influencer Marketing

CareerPath

In the ever-evolving landscape of digital marketing, Ad Targeting and Influencer Marketing have emerged as two prominent strategies. As a professional seeking to advance your career in this field, understanding the job market trends, salary ranges, and skill demand is essential. In this section, we present an interactive 3D Pie chart that showcases the average salaries for various roles in Ad Targeting and Influencer Marketing within the UK. Let's explore each role in more detail: 1. **Ad Targeting Manager**: With an average salary of £75,000, Ad Targeting Managers are responsible for optimizing digital ad campaigns to maximize ROI. They use data-driven techniques to segment audiences and deploy tailored ad strategies. 2. **Influencer Marketing Manager**: Influencer Marketing Managers earn an average salary of £65,000 and focus on collaborating with social media influencers to promote brand awareness and drive customer engagement. They identify suitable influencers, negotiate contracts, and track the performance of marketing campaigns. 3. **Data Scientist (Ad Tech)**: As a key player in Ad Targeting, Data Scientists specializing in Ad Tech earn an average salary of £85,000. They harness data analytics and machine learning capabilities to develop predictive models, optimize ad targeting strategies, and provide insights to guide decision-making. 4. **Social Media Analyst (Influencer Marketing)**: Social Media Analysts in the Influencer Marketing sector earn approximately £55,000. They monitor and analyze social media data to measure the effectiveness of influencer marketing campaigns, providing actionable insights to guide future strategies. To maintain a competitive edge in this industry, professionals should stay updated on the latest trends and continuously refine their skillsets. By understanding the demand for each role and the corresponding salary ranges, you can make informed decisions when navigating your career path in Ad Targeting and Influencer Marketing.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD TARGETING AND INFLUENCER MARKETING

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London School of International Business (LSIB)

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05 May 2025

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