Executive Development Programme in Ad Targeting and Public Relations

Name: Executive Development Programme in Ad Targeting and Public Relations
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The Executive Development Programme in Ad Targeting and Public Relations is a certificate course designed to enhance professionals' skills in digital marketing and PR. This program emphasizes the importance of data-driven ad targeting, strategic communication, and reputation management in today's fast-paced, interconnected world.

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AboutThisCourse

With the ever-growing demand for targeted advertising and effective public relations in various industries, this course provides learners with essential skills to succeed in their careers. It covers topics such as audience segmentation, campaign planning, crisis communication, and media relations, offering valuable insights into the latest trends and best practices. By completing this programme, learners will be equipped with the ability to develop and implement impactful ad targeting strategies and manage public relations efforts that strengthen brand image and protect organizational reputation. This investment in professional development will empower individuals to drive growth and innovation in their respective fields, ultimately contributing to long-term career advancement.

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CourseDetails

• Understanding Ad Targeting Fundamentals
• Audience Segmentation and Analysis
• Ad Placement Strategies
• Public Relations Basics
• Crafting Effective Press Releases
• Stakeholder Management in PR
• Ad Targeting Metrics and Analytics
• ROI Calculation for Ad Campaigns
• Navigating PR Crises
• Ethical Considerations in Ad Targeting and PR

CareerPath

In the ever-evolving landscape of digital marketing, Ad Targeting and Public Relations have emerged as two of the most sought-after skill sets. Companies across the UK recognise the importance of tailored advertisements and effective communication strategies to stand out in the crowded marketplace. As a result, professionals with expertise in these areas are in high demand. This **Executive Development Programme** in Ad Targeting and Public Relations has been thoughtfully crafted to address the growing need for skilled professionals in these fields. Our curriculum covers the latest trends, best practices, and tools required to excel as an Ad Targeting Specialist, Public Relations Specialist, or Ad Targeting & Public Relations Manager. The 3D Pie chart below represents the percentage of roles in Ad Targeting and Public Relations, providing a visual overview of the industry landscape. Ad Targeting Specialist: Proficient in designing, implementing, and optimising ad campaigns to reach the right audience at the right time. (45%) Public Relations Specialist: Skilled in managing an organisation's public image, fostering relationships with media representatives, and crafting compelling narratives. (30%) Ad Targeting & Public Relations Manager: Experienced in overseeing ad targeting and public relations initiatives, ensuring seamless integration and maximum impact. (25%) Embark on a fulfilling career journey with our Executive Development Programme, where you will harness the power of Ad Targeting and Public Relations to drive success in the digital age.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD TARGETING AND PUBLIC RELATIONS

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London School of International Business (LSIB)

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05 May 2025

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