Executive Development Programme in Ad Targeting and Media Buying

Name: Executive Development Programme in Ad Targeting and Media Buying
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The Executive Development Programme in Ad Targeting and Media Buying is a certificate course designed to empower professionals with the latest strategies in digital advertising. This program emphasizes the importance of data-driven ad targeting and media buying, addressing the growing industry demand for experts who can leverage data analytics to optimize campaigns.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills in ad targeting, media planning, and campaign management, equipping them to make informed decisions that drive marketing success. The course combines theoretical knowledge with practical application, ensuring that learners can immediately apply their new skills in the workplace. As businesses continue to invest in digital advertising, this program offers a valuable opportunity for professionals to advance their careers and stay ahead in the evolving media landscape.

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CourseDetails

• Understanding Ad Targeting and Media Buying
• Audience Segmentation and Personalized Advertising
• Programmatic Advertising: Real-Time Bidding and Automation
• Key Performance Indicators (KPIs) and Attribution Models
• Primary and Secondary Ad Targeting Channels
• Cross-Channel Advertising Strategies
• Media Planning: Budgeting, Forecasting, and Optimization
• Brand Safety and Fraud Prevention in Media Buying
• Data-Driven Decision Making in Ad Campaign Management
• Advanced Analytics for Ad Performance Insights

CareerPath

The **Executive Development Programme in Ad Targeting and Media Buying** focuses on nurturing future leaders in the digital marketing landscape. This cutting-edge programme equips participants with essential skills in ad targeting and media buying, preparing them to excel in roles such as Digital Strategist, Media Planner, Ad Operations Specialist, Data Analyst, and Marketing Technologist. Delve into this immersive experience and discover how these roles contribute to the industry's growth. Explore the statistics below to understand the job market trends, salary ranges, and skill demands for these positions in the UK. ![Executive Development Programme in Ad Targeting and Media Buying: 3D Pie Chart](https://i.ibb.co/YWBsW9c/edp-chart.png) 1. **Digital Strategist**: As a Digital Strategist, you'll be responsible for developing comprehensive marketing campaigns. With a 20% share in the industry, these professionals are essential in formulating strategies that create brand awareness and drive sales. 2. **Media Planner**: Media Planners craft effective media buying strategies to ensure ad campaigns reach the right target audience. Representing 25% of the industry, their role is vital in maximising marketing budgets and delivering results. 3. **Ad Operations Specialist**: Ad Operations Specialists manage digital ad operations, ensuring seamless campaign execution. This role accounts for 15% of the industry, highlighting its importance in maintaining ad quality and efficiency. 4. **Data Analyst**: Data Analysts utilise advanced analytical tools to identify trends and optimise marketing campaigns. With 20% of the industry in this role, they are indispensable in deriving insights from complex datasets. 5. **Marketing Technologist**: Marketing Technologists integrate marketing and technology to drive innovation and improve marketing performance. As 20% of the industry comprises these professionals, their role is pivotal in staying ahead in the rapidly evolving digital marketing landscape. With this Executive Development Programme, you'll gain a deep understanding of ad targeting and media buying, positioning yourself for success in any of these rewarding roles.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD TARGETING AND MEDIA BUYING

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London School of International Business (LSIB)

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05 May 2025

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