Masterclass Certificate in Marketing Automation & CRM

Name: Masterclass Certificate in Marketing Automation & CRM
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The Masterclass Certificate in Marketing Automation & CRM is a comprehensive course designed to empower learners with the essential skills required in today's digital marketing landscape. This certification course focuses on marketing automation and CRM, two critical areas that are in high industry demand.

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AboutThisCourse

By enrolling in this course, learners will gain an in-depth understanding of marketing automation tools, strategies, and techniques, which will enable them to create and manage automated marketing campaigns effectively. The course also covers CRM (Customer Relationship Management), a system for managing a company's interactions with current and potential customers. Learners will learn how to use CRM systems to streamline processes, build customer relationships, increase sales, and improve customer service. Upon completion of this course, learners will be equipped with the skills and knowledge necessary to advance their careers in marketing, sales, or CRM management. This certification will demonstrate to employers that the learner has a solid understanding of marketing automation and CRM principles and is committed to staying current with the latest marketing trends and technologies.

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CourseDetails

• Marketing Automation Fundamentals
• CRM (Customer Relationship Management) Basics
• Integrating Marketing Automation and CRM
• Lead Nurturing and Scoring in Marketing Automation
• Segmentation and Personalization in CRM
• Marketing Automation Tools and Software
• CRM Data Management and Analytics
• Campaign Management in Marketing Automation
• Marketing Automation and CRM Strategy and Best Practices

CareerPath

The **Masterclass Certificate in Marketing Automation & CRM** is designed to equip professionals with the necessary skills for two in-demand roles in today's digital marketing landscape. As businesses increasingly rely on marketing automation and CRM systems, the need for experts in these areas continues to grow. In this section, we'll provide an overview of the job market trends, salary ranges, and skill demand in the UK for **Marketing Automation Specialists** and **CRM Specialists**. **Marketing Automation Specialists** are responsible for managing marketing automation platforms, creating and implementing marketing strategies, and monitoring and analyzing campaign performance. - **Job Market Trends**: According to the latest data, the demand for Marketing Automation Specialists has been steadily increasing in recent years, with an estimated 12% growth in job openings in the UK. - **Salary Ranges**: The average salary for a Marketing Automation Specialist in the UK is around £38,000 per year, with experienced professionals earning up to £60,000. - **Skill Demand**: Key skills in high demand for Marketing Automation Specialists include proficiency in marketing automation platforms, data analysis, and CRM software. **CRM Specialists** are responsible for managing customer relationship management systems, developing and implementing CRM strategies, and analyzing customer data to improve customer engagement and retention. - **Job Market Trends**: The demand for CRM Specialists in the UK has also been on the rise, with an estimated 10% growth in job openings. - **Salary Ranges**: The average salary for a CRM Specialist in the UK is around £35,000 per year, with experienced professionals earning up to £55,000. - **Skill Demand**: Key skills in high demand for CRM Specialists include proficiency in CRM software, data analysis, and customer service. In conclusion, the **Masterclass Certificate in Marketing Automation & CRM** provides a comprehensive education in these two in-demand areas, preparing professionals for successful careers in the growing field of digital marketing.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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FullCourseAccess
DigitalCertificate
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MASTERCLASS CERTIFICATE IN MARKETING AUTOMATION & CRM

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London School of International Business (LSIB)

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05 May 2025

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