Advanced Certificate in YouTube Ads: Compliance Redefined

Name: Advanced Certificate in YouTube Ads: Compliance Redefined
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The Advanced Certificate in YouTube Ads: Compliance Redefined is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly growing field of online video advertising. This course focuses on the unique challenges and opportunities presented by YouTube's advertising platform, with a special emphasis on compliance and best practices for brand safety.

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AboutThisCourse

In today's digital age, video advertising is more important than ever, and YouTube is the premier platform for reaching a massive and engaged audience. With this course, learners will gain a deep understanding of YouTube's ad products, targeting options, and analytics tools, as well as the latest trends and best practices in video advertising. By completing this course, learners will be well-prepared to launch and manage successful YouTube ad campaigns, and will have the skills and knowledge needed to advance their careers in this exciting and in-demand field.

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CourseDetails

• Advanced YouTube Ad Formats: An in-depth exploration of various advanced YouTube ad formats, including skippable and non-skippable ads, bumper ads, sponsored cards, and display ads. • Compliance Best Practices: A comprehensive guide to ensure ads comply with YouTube's policies, focusing on community guidelines, advertising policies, and copyright rules. • Audience Targeting Strategies: Advanced techniques for targeting specific audiences, including demographics, interests, behaviors, and custom affinity audiences. • Measuring Success: An overview of the key metrics for measuring the success of YouTube ad campaigns, such as views, unique viewers, view-through rate, and engagement rate. • Creative Best Practices: Techniques for creating eye-catching and engaging YouTube ads, including storytelling, visuals, and sound. • YouTube Ads for Brand Awareness: Strategies for using YouTube ads to increase brand awareness and reach, including using compelling thumbnails, titles, and descriptions. • YouTube Ads for Lead Generation: Techniques for using YouTube ads to generate leads, including call-to-action overlays, lead forms, and conversion tracking. • YouTube Ads for E-commerce: Best practices for using YouTube ads to drive e-commerce sales, including product showcase ads, shopping campaigns, and dynamic remarketing. • Advanced Analytics for YouTube Ads: An exploration of advanced analytics tools and techniques for analyzing YouTube ad performance, including Google Analytics, YouTube Analytics, and third-party tools.

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BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN YOUTUBE ADS: COMPLIANCE REDEFINED

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London School of International Business (LSIB)

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05 May 2025

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