Executive Development Programme in Influencer Marketing and Digital Strategy

Name: Executive Development Programme in Influencer Marketing and Digital Strategy
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The Executive Development Programme in Influencer Marketing and Digital Strategy is a certificate course designed to equip learners with essential skills for career advancement in the rapidly evolving digital landscape. This programme focuses on two key areas: influencer marketing and digital strategy.

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AboutThisCourse

With the increasing importance of digital channels and the rising influence of social media personalities, there is a growing demand for professionals who can develop and implement effective influencer marketing and digital strategies. This course is important for marketing professionals, business leaders, and entrepreneurs seeking to stay ahead in the digital era. Through this programme, learners will gain a comprehensive understanding of influencer marketing, from identifying key influencers and building relationships to measuring campaign success. They will also develop a solid foundation in digital strategy, including data analysis, SEO, content marketing, and social media management. By the end of the course, learners will be equipped with the skills and knowledge needed to drive impactful digital campaigns and advance their careers in this exciting field.

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CourseDetails

• Understanding Influencer Marketing: An Overview
• Identifying Influencers and Influencer Segmentation
• Digital Strategy: Building a Strong Online Presence
• Influencer Marketing Campaigns: Planning and Execution
• Metrics and Measurement in Influencer Marketing
• Legal and Ethical Considerations in Influencer Marketing
• Social Media Listening and Trend Analysis
• Building Influencer Relationships and Long-Term Partnerships
• Authenticity and Transparency in Influencer Marketing
• Case Studies: Successful Influencer Marketing Campaigns

CareerPath

The **Executive Development Programme in Influencer Marketing and Digital Strategy** is designed to prepare professionals for a variety of high-demand roles in the industry. This section showcases a 3D pie chart that visually represents the distribution of roles in this field. 1. Influencer Marketing Manager: This role involves leading and executing influencer marketing campaigns, managing relationships with influencers, and tracking the performance of campaigns. Influencer Marketing Managers often work closely with digital strategists to align influencer marketing efforts with the overall digital marketing strategy. 2. Digital Strategist: A Digital Strategist is responsible for developing and implementing digital marketing strategies, including social media, email marketing, and content marketing. In the context of influencer marketing and digital strategy, Digital Strategists work on creating comprehensive strategies that include influencer marketing initiatives to drive business growth. 3. Content Creator: Content Creators are in charge of producing engaging and high-quality content to be used across various digital platforms, including blog posts, social media posts, videos, and podcasts. In influencer marketing, Content Creators often collaborate with influencers to create content that aligns with the brand's messaging and goals. 4. Data Analyst: Data Analysts are essential for measuring the performance of influencer marketing campaigns and digital strategies. They analyze data and provide insights to help optimize campaigns, allocate resources, and make informed decisions about future strategies. The 3D pie chart above represents the distribution of these roles based on industry relevance and job market trends. The chart has a transparent background, providing a clean and engaging visual for understanding the importance of each role within the Executive Development Programme for Influencer Marketing and Digital Strategy.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN INFLUENCER MARKETING AND DIGITAL STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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