Executive Development Programme in School Video Marketing and Communications

Name: Executive Development Programme in School Video Marketing and Communications
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The Executive Development Programme in School Video Marketing and Communications is a certificate course designed to meet the growing demand for digital communication in the education sector. This programme emphasizes the importance of video content in engaging stakeholders, promoting schools, and enhancing communication strategies.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills in video production, marketing, and communication, making them valuable assets in the evolving educational landscape. The course covers topics such as scriptwriting, video editing, social media marketing, and analytics, ensuring a comprehensive understanding of the video marketing and communications field. In an era where digital storytelling significantly impacts school reputation and student recruitment, this programme equips learners with the tools to create compelling visual narratives. Successful completion of this course will empower professionals to drive innovation and advance their careers in school marketing and communications.

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CourseDetails

• Video Production Basics
• Developing a School Video Marketing Strategy
• Understanding the Target Audience: Parents, Students, and Community
• Storytelling and Content Creation for School Videos
• SEO for School Video Marketing
• Video Analytics and Performance Measurement
• Social Media Integration for School Video Communications
• Best Practices for Video Interviews and Testimonials
• Leveraging Live Video and Webinars for School Marketing
• Video Accessibility and Inclusive Communications

CareerPath

The **Executive Development Programme in School Video Marketing and Communications** is designed to equip professionals with the latest skills and trends in education marketing. Below is a 3D pie chart showcasing some of the most in-demand roles in the UK market, highlighting the need for talented individuals to lead school marketing teams. 1. **Marketing Manager**: With 22% of the market share, these professionals are responsible for planning, coordinating, and executing marketing strategies for schools and educational institutions. 2. **Digital Strategist**: As digital platforms become increasingly important, so does the demand for Digital Strategists, claiming 18% of the market. They develop and implement digital marketing campaigns and initiatives to improve online presence and engagement. 3. **Content Specialist**: Content is king, and schools need experts to create compelling and informative stories for their audiences. Content Specialists take up 15% of the market, developing content strategies and producing content for various channels. 4. **SEO Manager**: As schools compete for visibility online, SEO Managers become essential. Holding 14% of the market, they optimize websites, improve search engine rankings, and drive organic traffic. 5. **Social Media Manager**: Social Media Managers, with 13% of the market, manage school social media profiles, curating content and engaging with communities to strengthen school brands. 6. **Video Production Specialist**: With 12% of the market, Video Production Specialists play a crucial role in creating engaging video content for school marketing and communications. These statistics emphasize the growing need for schools to invest in robust marketing strategies and highly skilled professionals to implement them. Enroll in our Executive Development Programme in School Video Marketing and Communications to stay ahead of the competition and become a valuable asset in the ever-evolving education marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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ComplementaryFormalQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SCHOOL VIDEO MARKETING AND COMMUNICATIONS

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London School of International Business (LSIB)

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05 May 2025

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