Advanced Certificate Social Media & Wellness Content Strategy
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• Content Strategy Development: This unit will cover the process of creating a comprehensive content strategy that aligns with social media and wellness goals. Topics will include conducting audience research, setting objectives, and developing a content calendar. • Social Media Platform Analysis: Students will learn how to analyze different social media platforms to determine which are most effective for reaching their target audience and achieving wellness goals. • Content Creation for Wellness: This unit will focus on the creation of high-quality, engaging content that promotes wellness. Topics will include writing for social media, creating visual content, and using storytelling to connect with audiences. • Social Media Metrics and Analytics: Students will learn how to use analytics tools to track the success of their social media and wellness content strategy. Topics will include setting up goals and tracking, measuring engagement, and analyzing data to make informed decisions. • Community Management and Engagement: This unit will cover best practices for building and managing a community on social media. Topics will include responding to comments and messages, creating a sense of community, and fostering engagement. • Influencer Marketing and Collaboration: Students will learn about the benefits of influencer marketing and how to collaborate with influencers to reach a wider audience and promote wellness. • Social Media Advertising: This unit will cover the basics of social media advertising, including setting up and managing ad campaigns, targeting audiences, and measuring success. • Content Amplification Strategies: Students will learn about different strategies for amplifying their social media and wellness content, including paid promotion, employee advocacy, and user-generated content. • Social Media Ethics and Best Practices: This unit will cover the ethical considerations and best practices for social media and wellness content strategy, including privacy, transparency, and avoiding misinformation.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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