Executive Development Programme in Esports Marketing Strategy for Women

Name: Executive Development Programme in Esports Marketing Strategy for Women
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The Executive Development Programme in Esports Marketing Strategy for Women is a timely and essential course designed to empower women in the rapidly growing esports industry. This certificate course addresses the importance of gender diversity in esports while equipping learners with in-demand skills to excel in marketing roles.

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AboutThisCourse

With a focus on strategy, participants will explore topics such as audience segmentation, brand partnerships, and content development. By completing this programme, learners will not only enhance their career prospects but also contribute to shaping a more inclusive and dynamic esports landscape.

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CourseDetails

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Esports Industry Overview
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Women in Esports
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Esports Marketing Fundamentals
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Target Audience and Market Segmentation in Esports
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Esports Sponsorship and Activation Strategies
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Digital Marketing and Social Media in Esports
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Content Creation and Storytelling in Esports
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Event Management and Experiential Marketing in Esports
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Measuring Success and ROI in Esports Marketing

CareerPath

The Executive Development Programme in Esports Marketing Strategy for Women focuses on the growing demand for talented professionals in the esports industry. The UK job market is booming with opportunities in various roles, each with its unique requirements and rewards. The above 3D pie chart displays the percentage distribution of roles in the esports marketing landscape, highlighting the following positions: 1. **Esports Marketing Manager**: With a 35% share, these professionals lead cross-functional marketing teams to drive brand awareness, fan engagement, and revenue growth. 2. **Social Media Specialist**: Accounting for 25% of the roles, these experts craft and execute social media strategies, connecting with fans and creating viral content. 3. **Event Coordinator**: With a 20% share, event coordinators manage and execute esports events, tournaments, and conferences, ensuring smooth operations and memorable experiences. 4. **Sponsorship & Partnership Manager**: Representing 15% of the roles, these professionals secure and manage lucrative sponsorships and partnerships, fueling the growth of esports organizations. 5. **PR & Communications Specialist**: Making up the remaining 5%, these experts manage public relations, press releases, and internal/external communications, maintaining a positive image for their organization. This engaging and data-driven visual representation provides a clear understanding of the opportunities and skills needed to thrive in the esports marketing industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN ESPORTS MARKETING STRATEGY FOR WOMEN

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London School of International Business (LSIB)

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05 May 2025

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