Global Certificate in Marketing Research Analytics

Name: Global Certificate in Marketing Research Analytics
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The Global Certificate in Marketing Research Analytics is a comprehensive course designed to equip learners with essential skills for success in the dynamic field of marketing research analytics. This course emphasizes the importance of data-driven decision-making and provides hands-on experience with the latest tools and techniques in marketing analytics.

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AboutThisCourse

In today's data-driven world, marketing research analytics plays a critical role in helping businesses understand their customers, identify market trends, and make informed decisions. As such, there is significant industry demand for professionals with expertise in marketing research analytics. By completing this course, learners will gain a deep understanding of marketing research analytics concepts and techniques, including data analysis, segmentation, targeting, positioning, and marketing mix modeling. They will also develop practical skills in using tools such as Excel, SPSS, and Tableau to analyze data and visualize insights. With a Global Certificate in Marketing Research Analytics, learners will be well-prepared to advance their careers in marketing research analytics, market research, consumer insights, and related fields. This course is an excellent opportunity for professionals to upskill and stay competitive in the evolving marketing landscape.

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CourseDetails

• Fundamentals of Marketing Research: An introduction to marketing research, including its role in business decision-making, the research process, and ethical considerations.
• Quantitative Research Methods: A focus on quantitative research techniques, including survey design, sampling, data collection, and statistical analysis.
• Qualitative Research Methods: An exploration of qualitative research methods, including focus groups, in-depth interviews, and observation.
• Data Analysis with Statistical Software: Hands-on training in using statistical software, such as SPSS or SAS, to analyze marketing research data.
• Market Segmentation and Targeting: Strategies for segmenting markets, identifying target customers, and developing effective marketing mixes.
• Customer Satisfaction and Loyalty Research: Techniques for measuring customer satisfaction and loyalty, and understanding the drivers of both.
• Brand Equity and Positioning Research: Methods for measuring brand equity and developing effective brand positioning strategies.
• New Product Development Research: The role of marketing research in new product development, including idea generation, concept testing, and market testing.
• Marketing Analytics and Modeling: The use of statistical models and analytics to understand marketing data, including regression analysis, factor analysis, and conjoint analysis.

Note: The above list of units is not exhaustive and may vary depending on the specific course curriculum. The primary keyword for this list is "Marketing Research Analytics", and secondary keywords include "quantitative research methods," "qualitative research methods," "data analysis," "market segmentation," "customer satisfaction," "brand equity," "new product development," and "marketing analytics."

CareerPath

The **Global Certificate in Marketing Research Analytics** course prepares professionals for various roles in the marketing industry, including marketing research analytics, digital marketing analytics, and marketing data science. Let's take a closer look at the job market trends for these roles and their corresponding salary ranges and skill demands in the UK. With a focus on marketing research analytics, professionals in this field are responsible for collecting, analyzing, and interpreting data to help businesses make informed decisions. The demand for marketing research analysts is on the rise, with an estimated 65% share of the market. Digital marketing analysts, who specialize in analyzing data to optimize digital marketing campaigns and strategies, account for approximately 25% of the market. As more businesses invest in digital marketing, the need for skilled digital marketing analysts continues to grow. Lastly, marketing data scientists, who use advanced analytical techniques and machine learning algorithms to understand consumer behavior and preferences, make up the remaining 10% of the market. With the increasing use of big data in marketing, marketing data scientists play a crucial role in leveraging data to drive growth and improve marketing strategies. In summary, the **Global Certificate in Marketing Research Analytics** offers a comprehensive education in marketing research analytics, digital marketing analytics, and marketing data science, providing professionals with the skills and knowledge needed to excel in these high-demand fields.

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ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN MARKETING RESEARCH ANALYTICS

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London School of International Business (LSIB)

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05 May 2025

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