Executive Development Programme in Senior-Centric Brand Building

Name: Executive Development Programme in Senior-Centric Brand Building
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The Executive Development Programme in Senior-Centric Brand Building is a certificate course designed to address the specific needs of brands targeting the senior demographic. With the global population aging at an unprecedented rate, there is a growing demand for professionals who can develop effective marketing strategies for this market segment.

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AboutThisCourse

This course provides learners with essential skills in senior-centric brand building, including market research, product development, marketing communication, and sales strategies. By focusing on the unique characteristics and needs of senior consumers, learners will gain a competitive edge in this growing market. The course is led by industry experts and provides opportunities for hands-on learning and real-world application. Learners will have access to cutting-edge research and best practices in senior-centric brand building, enabling them to drive innovation and growth in their organizations. Upon completion of the course, learners will be equipped with the skills and knowledge necessary to advance their careers in marketing, brand management, product development, and related fields. With a certificate in Senior-Centric Brand Building, learners will be well-positioned to lead successful marketing campaigns that effectively engage and serve the senior demographic.

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CourseDetails

• Senior-Centric Market Research: Understanding the Senior Market through Demographics, Psychographics and Consumer Behavior Analysis.
• Designing Senior-Friendly Products & Services: Incorporating Universal Design Principles and Accessibility Features.
• Senior-Centric Brand Positioning: Strategies for Positioning Brands to Resonate with the Senior Market.
• Effective Communication with Seniors: Tailoring Messaging and Communication Channels to Reach and Engage Seniors.
• Digital Marketing for Seniors: Leveraging Digital Platforms to Reach and Connect with the Senior Market.
• Senior-Centric Sales Strategies: Best Practices for Selling to the Senior Market.
• Measuring Success in Senior-Centric Brand Building: Metrics and Analytics for Tracking and Improving Performance.
• Case Studies in Senior-Centric Brand Building: Examining Successful Brands and Campaigns Targeting Seniors.
• Ethical Considerations in Senior-Centric Brand Building: Navigating Issues of Ageism, Privacy, and Stereotypes in Marketing to Seniors.

CareerPath

The Executive Development Programme in Senior-Centric Brand Building is a comprehensive course designed for professionals looking to excel in the ever-evolving branding industry. This programme focuses on honing the skills needed to thrive in the UK market, which is experiencing significant growth in senior-centric branding. In this dynamic field, various roles contribute to the success of senior-focused branding campaigns, including Digital Marketing Managers, Senior Brand Managers, Customer Insight Directors, Product Development Directors, Senior UX Designers, Data Analytics Managers, and CRM Directors. According to recent job market trends, the demand for these roles is on the rise, with an increasing number of organisations recognising the importance of catering to the unique needs and preferences of the senior demographic. The chart above highlights the distribution of these roles within the industry, providing an engaging visual representation of their relevance and impact. The salary ranges for these positions are also quite attractive, reflecting the expertise and strategic thinking required to drive successful senior-centric brand building initiatives. By gaining a deep understanding of the industry landscape, professionals can position themselves for lucrative career opportunities in this rapidly expanding field. In summary, the Executive Development Programme in Senior-Centric Brand Building is a valuable investment for professionals seeking to capitalise on the growing demand for senior-focused branding expertise in the UK. With a focus on data-driven insights, industry best practices, and cutting-edge strategies, this programme prepares participants for long-term success in this rewarding and dynamic field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SENIOR-CENTRIC BRAND BUILDING

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London School of International Business (LSIB)

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05 May 2025

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