Executive Development Programme in Brand Strategy & Digital Storytelling

Name: Executive Development Programme in Brand Strategy & Digital Storytelling
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The Executive Development Programme in Brand Strategy & Digital Storytelling is a certificate course designed to empower professionals with the skills to create compelling brand narratives and drive business growth. In today's digital age, branding and storytelling have become critical components of business success, making this course increasingly important.

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AboutThisCourse

This programme is designed to meet the growing industry demand for professionals who can effectively leverage digital platforms to tell powerful brand stories. It equips learners with essential skills in brand strategy, digital storytelling, content marketing, and data analytics, enabling them to connect with audiences in meaningful ways and drive business results. By completing this course, learners will gain a competitive edge in their careers, with the ability to lead branding initiatives, develop impactful digital marketing strategies, and measure their effectiveness using data-driven insights. This programme is an excellent opportunity for professionals looking to advance their careers in brand management, marketing, communications, and related fields.

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CourseDetails

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Unit 1: Introduction to Brand Strategy & Digital Storytelling
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Unit 2: Understanding the Brand Value Proposition
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Unit 3: The Power of Digital Storytelling
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Unit 4: Building a Strong Brand Identity
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Unit 5: Crafting Engaging Narratives for Digital Platforms
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Unit 6: Harnessing Data for Effective Brand Strategy
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Unit 7: Leveraging Social Media for Brand Growth
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Unit 8: Measuring Brand Success in the Digital Age
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Unit 9: Navigating Brand Crisis Management in the Digital Space
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Unit 10: Future Trends in Brand Strategy & Digital Storytelling

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In the ever-evolving job market, brand strategy and digital storytelling have become essential components for businesses to thrive in the UK. These roles are intertwined and require a deep understanding of consumer behavior, market trends, and digital platforms. Let's explore what these roles entail, their demand, salary ranges, and how an Executive Development Programme can help propel professionals in these fields. Brand Strategist: A brand strategist is responsible for developing and implementing effective branding strategies to differentiate a company from its competitors. They conduct market research, analyze consumer insights, and work closely with marketing, design, and sales teams to create a consistent brand message. Digital Storyteller: A digital storyteller uses various digital mediums to convey a brand's narrative. They create engaging content, manage social media platforms, and leverage data analytics to optimize content strategies. Their role is vital in maintaining a strong online presence, fostering brand loyalty, and driving customer engagement. Job Market Trends: Both brand strategist and digital storyteller roles have witnessed significant growth due to the increasing importance of branding and digital marketing. In the UK, businesses of all sizes recognize the need for professionals who can craft compelling brand narratives and implement data-driven marketing strategies. Salary Ranges: The average salary for a brand strategist in the UK is around £40,000 to £60,000 per year, depending on experience and company size. A digital storyteller's salary can range from £30,000 to £50,000 annually, with potential for growth as they gain expertise in various digital channels. Skill Demand: Key skills for brand strategists and digital storytellers include: 1. Market research and analysis 2. Consumer behavior understanding 3. Data-driven decision making 4. Storytelling abilities 5. Familiarity with digital platforms and marketing tools Executive Development Programme: Our Executive Development Programme in Brand Strategy & Digital Storytelling equips professionals with the necessary skills to excel in these roles. The programme covers topics such as market research techniques, brand development strategies, content planning, and data analysis. By the end of the programme, participants will have gained a comprehensive understanding of both fields and be prepared to lead successful branding and digital marketing initiatives.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND STRATEGY & DIGITAL STORYTELLING

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London School of International Business (LSIB)

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05 May 2025

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