Global Certificate in Programmatic Ad Fraud Governance

Name: Global Certificate in Programmatic Ad Fraud Governance
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The Global Certificate in Programmatic Ad Fraud Governance is a comprehensive course designed to equip learners with critical skills in combating ad fraud in programmatic advertising. This certification is crucial in an industry where ad fraud costs marketers billions annually.

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AboutThisCourse

By understanding the complexities of ad fraud and the various types of fraudulent activities, learners can help organizations minimize losses and optimize advertising spend. This course is important for digital marketers, ad operations professionals, and fraud analysts seeking to advance their careers in the ever-evolving programmatic advertising landscape. By gaining expertise in ad fraud detection, prevention, and governance, learners can significantly contribute to their organizations' digital advertising strategies and bottom line. Enroll today and stay ahead in the competitive programmatic advertising industry.

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CourseDetails

• Programmatic Ad Ecosystem
• Ad Fraud Detection Techniques
• Fraudulent Activities and Schemes
• Data Analysis for Fraud Identification
• Digital Ad Verification Standards
• Ad Fraud Prevention Strategies
• Legal and Compliance Aspects
• Performance Metrics and KPIs
• Tools and Platforms for Fraud Detection
• Case Studies and Real-World Examples

CareerPath

The programmatic advertising industry is rapidly evolving, and so is the demand for professionals with expertise in ad fraud governance. This 3D pie chart highlights the most in-demand job roles in this field within the UK, along with their respective market shares. 1. Ad Operations Specialist: With a 30% share, these professionals focus on managing the technical aspects of digital advertising campaigns, ensuring ad placements are appropriate and fraud-free. 2. Digital Advertising Analyst: Accounting for 25% of the market, these analysts evaluate the performance of advertising campaigns, detecting and preventing ad fraud. 3. Programmatic Campaign Manager: Holding 20% of the market, these managers specialize in managing automated ad placements, ensuring efficient and fraud-free campaign delivery. 4. Fraud Detection Analyst: With a 15% share, these analysts use data analysis techniques to identify and mitigate ad fraud, safeguarding ad budgets and ensuring campaign effectiveness. 5. Ad Tech Engineer: Completing the list with a 10% market share, these engineers develop and maintain ad technology solutions that prevent ad fraud and optimize campaign performance. These roles showcase the growing importance of ad fraud governance in the UK, offering exciting career opportunities for professionals in the digital advertising landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN PROGRAMMATIC AD FRAUD GOVERNANCE

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London School of International Business (LSIB)

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05 May 2025

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