Executive Development Programme in Testimonial Marketing Mastery

Name: Executive Development Programme in Testimonial Marketing Mastery
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The Executive Development Programme in Testimonial Marketing Mastery is a certificate course designed to empower professionals with the skills to harness the power of customer testimonials. In today's digital age, testimonials have become a critical aspect of marketing, influencing purchasing decisions for 90% of customers.

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AboutThisCourse

This course is essential for professionals aiming to advance their careers in marketing, sales, or business development. It provides in-depth knowledge of testimonial marketing strategies, teaching learners how to collect, manage, and leverage customer testimonials effectively. The course also covers the legal aspects of testimonial marketing, ensuring that learners can navigate this area compliantly. Upon completion, learners will be equipped with the skills to drive customer engagement, build brand trust, and influence sales. They will also gain a certified testimonial marketing specialist designation, enhancing their professional profile and career prospects.

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CourseDetails

• Testimonial Marketing Fundamentals
• Understanding Customer Satisfaction and Loyalty
• Crafting Effective Testimonial Requests
• Collecting and Managing Customer Testimonials
• Leveraging Video Testimonials in Marketing
• Implementing a Testimonial Marketing Strategy
• Measuring the Impact of Testimonial Marketing
• Legal Considerations in Testimonial Marketing
• Best Practices for Testimonial Marketing Ethics

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN TESTIMONIAL MARKETING MASTERY

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London School of International Business (LSIB)

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05 May 2025

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